Core Viewpoint - Miu Miu has emerged as a significant player in the luxury goods market, achieving remarkable growth despite the overall slowdown in the luxury sector, positioning itself as a brand favored by the Z generation and wealthy consumers [2][4][9]. Group 1: Miu Miu's Performance - Miu Miu's sales surged by 60% in the first quarter of 2025, contributing significantly to Prada Group's overall revenue growth of 13% to €1.34 billion [4][6]. - Miu Miu's retail sales net revenue skyrocketed by 93.2% to €1.228 billion in 2024, marking a historic high and elevating its contribution to the group's total retail sales from 13.8% to 25.3% between 2020 and 2024 [7][9]. - The brand's success is attributed to its focus on creative designs and appealing to younger consumers, with notable products like the "ugly doll" charm and other controversial items selling out quickly [2][11][21]. Group 2: Market Strategy and Positioning - Miu Miu has successfully positioned itself as a "rebellious" brand, attracting attention through social media trends and unique product offerings that resonate with younger consumers [2][18]. - The brand's marketing strategy emphasizes "breaking boundaries," allowing it to stand out in a competitive luxury market [24]. - Prada Group's acquisition of Versace for €1.25 billion aims to strengthen its multi-brand strategy against competitors like LVMH and Kering, further enhancing Miu Miu's growth potential [4][24]. Group 3: Regional Performance - The Asia-Pacific region is the largest market for Prada, contributing €1.604 billion in retail sales, with a growth rate of 13.1% in 2024 [21]. - The European market remains strong, with retail sales reaching €1.532 billion, reflecting a growth of 17.5% [21]. - Japan showed exceptional performance with a growth rate of 45.8%, indicating robust demand for luxury goods in the region [21].