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亲子野趣体验活动
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当“野趣”成为一门生意
Bei Jing Wan Bao· 2025-07-30 08:04
Core Viewpoint - The rise of nature-based parent-child activities during the summer has led to a variety of experiences, but the quality and expectations of these activities vary significantly among different providers [1][8]. Group 1: Popular Activities - Activities such as rice planting and catching loach have become popular, encouraging children to engage with nature and move away from screens [4][5]. - Families are increasingly seeking outdoor experiences, with many visiting farms to participate in hands-on activities like catching fish and shrimp, which enhances the fun and educational value [5][6]. Group 2: Visitor Experience - The average number of families visiting farms for these activities is around 70 to 80 groups per day, indicating a strong interest in outdoor family activities [5]. - Children of various ages participate, with younger ones accompanied by parents, creating a shared experience that fosters family bonding [5][6]. Group 3: Business Opportunities - The trend of "parent-child outdoor" activities has made it easier for providers to attract customers, with some farmers shifting their business models to cater to families looking for hands-on experiences [8][10]. - Various organizations, including research institutions and educational entities, are involved in offering these experiences, leading to a wide range of pricing and quality [8][10]. Group 4: Quality Concerns - Despite the popularity, many experiences do not meet expectations, with some activities being criticized for their artificial setups and lack of genuine interaction with nature [10][11]. - Instances of poor management and lack of educational guidance have been reported, leading to concerns about the treatment of animals and the environment during these activities [12].