Core Insights - The giant panda is increasingly attracting international tourists to Sichuan, becoming a significant cultural symbol and a driver of tourism consumption [3][5][7] - The "panda economy" is expanding, with related cultural and creative products gaining popularity both domestically and internationally [5][7] Group 1: Tourist Attraction - International tourists, like Emma Wilson from the UK, are traveling long distances to see giant pandas, indicating the animal's strong appeal [1][3] - The integration of panda-themed tourism with local culture and cuisine enhances the overall travel experience, as evidenced by tourists engaging in activities like DIY cultural creations and Sichuan cuisine [3][5] Group 2: Economic Impact - Sichuan has effectively leveraged the giant panda's brand value to create attractive tourism products that combine ancient Shu civilization and local delicacies [5][7] - The panda's popularity has led to a surge in sales of panda-themed merchandise, with products reaching over 50 countries, showcasing the global demand for panda-related items [5][7] Group 3: Marketing and Promotion - The Sichuan provincial government is optimizing international tourism services and expanding overseas marketing channels to enhance the global visibility of its tourism offerings [7] - Social media platforms are playing a crucial role in promoting Sichuan's panda tourism, with travel bloggers sharing their experiences and showcasing the region's unique blend of nature and culture [5][7]