Summary of Conference Call Industry Overview - The domestic sports turf market is benefiting from policies aimed at revitalizing the football economy, leading to a more than 20% year-on-year increase in artificial turf orders, with significant delivery volume growth expected in Q3 2025 [2][3] - The demand for domestic sports turf is projected to grow by over 20% in 2025, driven by the construction of sports venues and football fields [2][11] Company Insights - The company has terminated its IPO, which is expected to have a long-term negative impact on itself and the industry, although it has been able to increase its market share by approximately 2% last year, continuing this trend into the current year [2][6] - Raw material prices have shown a downward trend, positively impacting the company's performance in the first half of the year, with revenue growth outpacing sales growth [2][7] - The company’s orders are expected to grow overall in Q2 2025, primarily driven by the European and American markets, while the Asia-Pacific region's growth is limited due to the Israel-Palestine conflict [2][8] Market Dynamics - The artificial turf market is currently in a growth phase, with significant demand driven by sports events and government initiatives to promote football [3] - The majority of football fields use artificial turf, while natural grass is typically reserved for official matches [4][5] - The company’s sales strategy focuses on B2B sales through wholesalers and supermarkets, with no direct engagement in government projects [10] Competitive Landscape - The termination of the IPO by a competitor has created a more favorable competitive landscape for the company, allowing for potential market share and price improvements [6][16] - Domestic competition primarily comes from smaller companies in the light industry manufacturing sector, with limited market impact [9] Financial Performance - The company has seen a stable demand for both leisure and sports turf products, with the leisure turf expected to grow by over 20% this year due to increased penetration and application scenarios [4][21] - The company’s gross margin has improved, and it is expected to maintain a good level, particularly with the recent decline in raw material prices [16] Future Outlook - The company plans to focus on fully utilizing the newly built capacity in Vietnam without significant capital expenditure in the short term [14] - The company assesses that even with potential increases in U.S. tariffs, it can maintain a cost advantage over domestic U.S. manufacturers [15] - The demand for sports turf is anticipated to be strong in Q3 2025, with good order conditions expected [21] Additional Insights - The U.S. market is heavily dominated by Chinese companies, which hold approximately 80% to 90% market share, while local U.S. companies have a minimal presence [19] - The company’s product structure has shifted towards higher-priced orders from the European and American markets [17]