Core Viewpoint - The article discusses the development trends in the new consumption sector, highlighting innovations in the sugar-free tea category and the introduction of new products by Yili's brand, Ikahuoquan, at the 2025 New Consumption Development Forum [1][12]. Group 1: Sugar-Free Tea Market - The sugar-free tea category has shown steady growth, with consumers increasingly demanding "tasty and healthy" options [5]. - Ikahuoquan aims to address industry pain points by launching China's first screw-cap instant sugar-free tea, which allows for fresh brewing anytime [5][10]. - The product utilizes a unique "screw-cap tea-water separation freshness lock" technology, ensuring the preservation of flavor and color [6]. Group 2: Product Innovations - Ikahuoquan's instant tea is made from 100% original leaf extract, requiring 50 kg of fresh leaves to produce 1 kg of freeze-dried essence [8]. - The brand has expanded its product line to include new flavors such as Matcha Green Tea and Fragrant Oolong, along with a refreshed packaging design [8]. - In addition to tea, Ikahuoquan has ventured into the health drink market with the launch of instant ginseng water, which combines ginseng and goji berries, catering to young consumers' needs [10]. Group 3: Future Directions - Ikahuoquan plans to continue leveraging its freshness lock technology to innovate based on consumer needs, positioning itself as a beginner in the tea beverage sector [12].