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2025世界旅游城市联合会欧洲区域旅游会议成功举办:智绘未来 重塑高端旅游新生态
Huan Qiu Wang· 2025-11-15 12:52
Core Insights - The 2025 World Tourism Cities Federation European Regional Tourism Conference was successfully held in Marbella, Spain, focusing on "Intelligent Future, Reshaping the High-End Tourism New Ecology" [1] - The conference aimed to strengthen urban tourism cooperation, promote a positive global market, and enhance tourism market vitality, with over 200 representatives from 15 countries and regions participating [1] Group 1: Key Statistics and Economic Impact - In the first eight months of 2025, over 500,000 Chinese tourists visited Spain, with an average spending of €2,600, significantly contributing to the country's global tourism GDP [3] - Spain's national tourism strategy plan, with a budget of €3.4 billion, aims to reinforce its leadership in the global tourism market, expecting to welcome nearly 94 million tourists and achieve €123 billion in tourism consumption in 2024 [3] Group 2: Industry Trends and Innovations - The conference highlighted the deep integration of technology and high-end tourism, shifting the industry focus from quantity to quality, with high-end tourism offering refined experiences and cultural values [4] - AI is reshaping high-end tourism experiences by enabling personalized itinerary customization and seamless travel experiences through technologies like VR and AR [5][6] Group 3: Cultural Exchange and Cooperation - The conference emphasized the importance of cultural integration in high-end tourism, with a consensus that culture is the soul of high-end tourism and a bridge connecting China and Europe [6][9] - China is optimizing visa policies and enhancing direct flight routes to attract more European tourists, with 61 direct flight routes established between China and Spain [6] Group 4: Future Directions - The World Tourism Cities Federation will continue to act as a bridge to promote efficient allocation of tourism resources between China and Europe, aiming to enhance cultural exchange and friendship through tourism [9]