Core Viewpoint - The financial report of Cross-Border E-commerce company, Cross-Border Tong, for Q3 2025 shows significant challenges, with total revenue declining and net losses widening, indicating a critical period for the company's transformation efforts [2][3][4]. Financial Performance - For the first three quarters, the company achieved total revenue of 4.018 billion yuan, a year-on-year decrease of 4.30% [2][5]. - The net loss attributable to shareholders was 16.83 million yuan, a reduction in loss of 0.9384 million yuan compared to the same period last year, reflecting a year-on-year "increase in profit" of 5.28% [2][5]. - The net profit excluding non-recurring items saw a significant reduction in loss by 44.98% [2][5]. - In Q3 alone, revenue was 1.388 billion yuan, an increase of 8.43% year-on-year, but the net loss attributable to shareholders was 10.94 million yuan, a decline of 71.56% [4][5]. Operational Challenges - The company is facing a transformation pain, with cash flow net amount dropping over 300% and a single-quarter loss expanding by 70% [2][4][7]. - The company has a total debt of 2.6 billion yuan, with cash flow net amount at -1.47 billion yuan, indicating severe liquidity issues [7]. - Inventory has decreased by approximately 70% year-on-year, improving turnover efficiency, but the company still faces significant risks with a short-term debt ratio below 16% [7]. Industry Context - The global cross-border e-commerce industry is experiencing intense competition, with rising costs for independent site traffic and fluctuating platform policies [8]. - The company’s DTC brand ZAFUL is facing pressure from emerging giants like SHEIN, while the transition from distribution to agency operations in the import sector is not yet compensating for revenue gaps [8]. - Analysts suggest that the company must focus on core categories, enhance supply chain management, and resolve historical compliance issues to reverse its declining trend [8].