侗人家茶麸洗发水

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侗人家茶麸洗发水创始人荣佳黎:侗族人的宝贝经得起市场检验|三江·油茶面孔②
Nan Fang Nong Cun Bao· 2025-07-23 02:06
Core Viewpoint - The article highlights the success of a company founded by Rong Jiali, which specializes in producing tea pomace shampoo, a traditional product of the Dong ethnic group, and its growing market presence in the Guangdong-Hong Kong-Macao Greater Bay Area [1][18][39]. Group 1: Company Overview - Rong Jiali, born in 1988, returned to his hometown in 2015 to start a tea oil business and began developing tea pomace shampoo in 2017 [7][9]. - The company operates with an annual output value of nearly 5 million yuan, utilizing a B2B model that involves sourcing raw materials from Sanjiang, processing in Guangzhou, and distributing through a multi-layered agency system [8][10][11]. - The tea pomace shampoo is priced at 68 yuan per bottle and has gained popularity in various regions, including Northeast China [37][38]. Group 2: Product and Market Potential - The tea pomace shampoo is derived from tea oil pomace, which is rich in tea saponins, proteins, and amino acids, providing multiple benefits for hair care, including cleansing, nourishing, and preventing hair loss [28][30]. - The company currently produces around 20,000 bottles of shampoo weekly, significantly contributing to local employment by creating over 200 jobs [46]. - The monthly sales volume of the shampoo reaches nearly 10,000 tons, with a focus on expanding into the Greater Bay Area market [53][54]. Group 3: Future Plans and Market Strategy - The company aims to further penetrate the retail market and enhance brand recognition through participation in promotional events and the use of QR codes for online sales [15][61]. - There is a strategic plan to develop an integrated supply chain for tea pomace personal care products, encompassing production, processing, and sales [67]. - The company recognizes the vast potential for growth in the Greater Bay Area and intends to gradually scale its operations while maintaining a steady approach to development [64][68].