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俄罗斯首次举办红场电商直播节
Zhong Guo Xin Wen Wang· 2025-05-18 01:34
Core Points - The "Red Square E-commerce Live Streaming Festival" was held in Moscow, connecting the cities of Moscow and Harbin, and strengthening ties between the Russian and Chinese peoples [1][3] - The event is seen as a significant step in promoting bilateral trade and cooperation, with a focus on cross-border e-commerce [3][6] Group 1: Event Overview - The festival was organized by the Russian Ministry of Industry and Trade, the Russian Export Center, the Russian Exhibition Fund, and the Russian Agency for Strategic Initiatives, with support from the China Council for the Promotion of International Trade [6] - The live streaming event lasted approximately 7 hours, featuring hundreds of products including agricultural goods and daily necessities, with a sales volume of around 150 million RMB [6] Group 2: Government and Business Perspectives - Russian Deputy Prime Minister Chernyshenko emphasized the importance of the event in enhancing cooperation between the two countries and highlighted the recent consensus reached by the leaders of both nations [1][3] - Chinese Ambassador to Russia Zhang Hanhui noted the potential for cross-border e-commerce cooperation and the establishment of a "fast track" for Russian goods to reach Chinese consumers [3] - Li Qingshuang from the China Council for the Promotion of International Trade described the festival as an innovative practice in Sino-Russian economic exchanges, aiming to enrich the lives of Chinese consumers [3][4] Group 3: Additional Activities - Concurrently, the "Russian Manufacturing" festival and exhibition were launched in Harbin, featuring over a hundred Russian companies, aimed at increasing brand awareness in the Chinese market [4]