Summary of Key Points Core Viewpoint - The Shandong Provincial Market Supervision Administration has released the results of the provincial quality supervision sampling for children's mats in 2025, indicating that several products did not meet safety standards [3][4]. Group 1: Sampling Results - A total of 26 batches of children's mat products were sampled, including 3 batches from the production stage, 19 from the sales stage, and 4 from e-commerce [3]. - The sampling was conducted based on various national standards related to toy safety, including mechanical and physical properties, flammability, and migration of harmful elements [3]. Group 2: Non-compliance Findings - One batch produced by Jinchengyuan Sports Goods (Shandong) Co., Ltd. and three batches sold by different retailers were found to be non-compliant, specifically regarding mechanical and physical performance under reasonable foreseeable misuse [4]. - The non-compliant products will be addressed by the relevant market supervision departments in accordance with the Product Quality Law of the People's Republic of China and related regulations [4]. Group 3: Compliance Summary - The compliance summary table lists various children's mats that passed the quality inspection, indicating that a number of products met the required safety standards [5][6][7]. - The compliant products include various types of mats, such as static plastic toys and crawling mats, from different manufacturers and retailers across Shandong Province [6][7].

Overview - The demand for children's mats in China is increasing due to rising national income levels and parents' growing emphasis on safety and health in children's activity environments. The market for children's mats is projected to reach a demand of 11,891.3 million square meters and a market size of 2.13 billion yuan by 2024 [1][11]. Market Policies - The Chinese government has implemented various policies to support the development of the children's products market, including children's mats. Key policies include the "14th Five-Year Plan for National Health" and the "Guidelines for Promoting High-Quality Development of Light Industry," which create a favorable environment for the industry [4][6]. Industry Chain - The children's mat industry consists of upstream suppliers of raw materials (EVA, PE, PVC, rubber, etc.), midstream manufacturers, and downstream consumers, including families and educational institutions. The family segment accounts for over 60% of the market [7][9]. Development Status - The market for children's mats is experiencing significant growth, driven by parents' increasing focus on safety and comfort. Educational institutions are also prioritizing high-quality environments for children, leading to a notable rise in demand for safe and aesthetically pleasing mats [1][11]. Competitive Landscape - The children's mat industry in China is characterized by a fragmented market with many small players. Major companies include Zhejiang Runyang New Materials Technology Co., Ltd., Suzhou Hengruida Household Mat Co., Ltd., and Goodbaby International [12][14]. Company Analysis - Zhejiang Runyang New Materials Technology Co., Ltd. focuses on eco-friendly foam materials and has a modern factory covering over 200,000 square meters. The company reported a revenue of 407 million yuan and a gross profit of 84 million yuan in 2024 [14]. - Suzhou Hengruida Household Mat Co., Ltd. is a leading manufacturer of EVA foam mats, equipped with advanced production facilities and certifications, and exports products to various countries [16]. Development Trends - Future demand for children's mats is expected to shift towards high-end functional products with features like antibacterial properties and smart monitoring. It is anticipated that such products will account for nearly 60% of the market within the next five years, with a growing emphasis on environmentally friendly materials [18].