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共建“名厨+好食材”直通平台,“清城优选”飘香大湾区
Nan Fang Nong Cun Bao· 2025-11-22 11:30
Core Viewpoint - The Panyu District Chef Association and the Qingtian Supply and Marketing Cooperative have signed a strategic cooperation agreement to create a "Famous Chef + Quality Ingredients" direct platform, enhancing the agricultural product supply chain and promoting local products in the Greater Bay Area [6][11][10]. Group 1 - The strategic cooperation aims to enhance product and service value through resource sharing and complementary advantages, facilitating mutual empowerment between the catering industry and agricultural supply chain [8][9]. - The initiative includes the launch of the "Qingcheng Preferred" agricultural product exhibition, showcasing high-quality local products in multiple exhibition areas [12][16]. - The collaboration is a significant step in deepening cross-regional cooperation between Qingtian and Panyu, building on previous events that laid a solid foundation for this partnership [26][29]. Group 2 - The innovative model of "Supply and Marketing Cooperative + Catering Association + Restaurants" aims to boost the market competitiveness and brand influence of Qingtian's specialty agricultural products [31][32]. - The responsible person from Zhenlian Agricultural Trade expressed intentions to deepen cooperation with the Greater Bay Area catering industry and expand sales channels through community engagement and new retail strategies [34][35]. - The "Famous Chef Leading Freshness, Community Deep Cultivation" plan will be initiated to enhance consumer awareness of ingredient sources and quality stories, promoting "Qingcheng Preferred" products to more families in the Greater Bay Area [36][38].
供销牵线名厨直供湾区,“清城优选” 大湾区营销中心挂牌
Nan Fang Nong Cun Bao· 2025-10-24 10:00
Core Viewpoint - The event held on October 22, 2023, marked the establishment of the "Qingcheng Preferred" marketing center, aimed at promoting agricultural products from Qingcheng in the Greater Bay Area, showcasing a collaborative effort between Qingcheng Cooperative and Guangzhou Panyu Chef Association [5][24]. Group 1: Event Overview - The "Qingcheng Preferred" marketing center was inaugurated in Panyu District, with over a hundred chefs and restaurant representatives attending to explore promotional pathways for Qingcheng agricultural products in the Greater Bay Area [5][6][24]. - The event included a food exchange meeting, where various Qingcheng agricultural products were showcased, including high-calcium tofu and local specialties like Qingyuan chicken and traditional peanut oil [16][17][22]. Group 2: Product Reception - The showcased products received positive feedback, with notable endorsements from chefs and attendees, highlighting the quality and taste of Qingcheng chicken and tofu [19][20][21]. - Many attendees expressed interest in purchasing the products, indicating a strong market demand and potential for future collaborations [21][22]. Group 3: Strategic Collaboration - The event exemplified the deepening cooperation between Qingcheng and Panyu, leveraging a multi-dimensional approach involving cooperatives, restaurant associations, and local businesses to enhance the market competitiveness of Qingcheng's agricultural products [24][25][26]. - The manager of Qingyuan Zhenlian Agricultural Products Trade Co., Ltd. emphasized the intention to deepen collaboration with the Greater Bay Area's restaurant industry and utilize modern marketing strategies to promote Qingcheng's quality agricultural products [27][28][29].