Core Insights - The initiative led by Wang Duo Zhen aims to enhance the visibility and sales of strawberries from Guangming Mountain Town through short video marketing [1][2] - The project has successfully increased local farmers' income and awareness of "Guangming Mountain Strawberries" [2][3] Group 1: Marketing Strategy - Wang Duo Zhen identified the need for a new sales approach as local strawberry farmers faced challenges with single sales channels and low recognition [1] - The use of short videos has proven effective, with one video titled "I am from Zhuang" achieving nearly 2 million views across platforms and resulting in the sale of approximately 500 kg of strawberries during live broadcasts [2] Group 2: Community Engagement - Local farmers, initially hesitant, became more engaged as Wang Duo Zhen collaborated with them to create content, leading to increased trust and participation [1][2] - The initiative has also helped farmers like Bai Liangxian and Liu Tian to expand their sales channels and improve their income through internet platforms [2] Group 3: Brand Development - Wang Duo Zhen is working on establishing a brand for Guangming Mountain strawberries by collaborating with universities and design studios for branding elements [3] - The plan includes integrating various resources across the supply chain to create a robust e-commerce presence for the strawberries [3]