Core Insights - The traditional shopping experience has evolved, with younger consumers seeking immersive, interactive, and co-creative environments rather than just purchasing products [1] - The launch of "I PLAY IP Park" in Shenzhen represents a significant transformation in urban commercial spaces, targeting Generation Z with a focus on curation and non-standard commercial experiences [1][4] Group 1: Project Overview - "I PLAY IP Park" is the first large-scale immersive IP blind box theme park in China, developed by Guangdong Advertising Group, transforming the previous "Women's World" project [4] - The park spans 12,000 square meters, emphasizing young communities and interest groups through diverse content such as anime, trendy toys, intangible cultural heritage, technology, food, and art [4] - The space allocation includes 20% for fixed rental shops, 20% for self-operated facilities, and 60% dedicated to curation and immersive experiences, promoting open collaboration with various stakeholders [4] Group 2: Business Model and Offerings - The project shifts from a traditional retail model to a cultural consumption experience, serving as a hub for interest aggregation, social interaction, and IP culture incubation [5] - The park features six themed floors, with the first two floors dedicated to fixed IP stores, while the upper floors focus on exhibitions, performances, and interactive experiences [5] - Currently, over 200 brand IP resources are available, with plans to incubate more than 30 local original IPs annually through various operational methods [5] Group 3: Community Engagement and Marketing - The park employs a gamified membership system that allows consumers to become "scene co-builders," participating in IP planning and content creation through voting mechanisms [6] - The project has effectively utilized online surveys and street interviews to gauge the interests of young consumers in Shenzhen, leading to the development of an immersive IP park [7] - The marketing strategy has resulted in over 10 million topic reads and more than 100,000 live stream views, indicating strong engagement and resonance with the target audience [7]