Core Insights - Short-form dramas are projected to generate global revenues of $11 billion by 2025, highlighting their rapid growth in the mobile-first video entertainment sector [1] - The revenue from short-form dramas is expected to be nearly double that of free ad-supported streaming television (FAST) channels, which are projected to reach $5.8 billion by the end of this year [1] - Over 60% of short-form drama revenue comes from subscriptions or transactional payments, with average revenue per user (ARPU) reaching up to $20 per week or $80 per month, indicating strong monetization potential [1] Market Dynamics - China accounts for 83% of the total revenue from short-form dramas, driven by a large audience and mobile viewing trends [1] - The United States leads the international market outside of China, followed by Japan, South Korea, the United Kingdom, and Thailand, all of which are experiencing growing penetration [1] Viewer Engagement - Audiences are increasingly willing to pay for content that captures their attention instantly, despite shorter attention spans, which enhances the commercial viability of this format [2] - Short-form dramas are expected to become a core component of the digital entertainment ecosystem, bridging social video and traditional scripted television [2] - The rise of short-form dramas signifies a transformation in global viewing behavior, marking the next phase in the evolution of digital content [2]