短剧

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A股四季度展望|流动性拐点预期之下的资产荒
野村东方国际证券· 2025-10-10 09:15
Core Viewpoint - The article discusses the impact of liquidity improvements on market performance, highlighting a significant rise in the CSI 300 index in the third quarter, driven by enhanced liquidity conditions [2][3]. Group 1: Market Performance - The CSI 300 index recorded a cumulative increase of 18.7% in the third quarter, outperforming emerging markets which rose by 10.9% [2]. - Despite a lackluster performance in the first half of the year, the market has shown resilience due to rapid liquidity improvements [2]. Group 2: Liquidity Outlook - The expectation of continued liquidity support is anticipated to drive stock market performance in the fourth quarter, with potential benefits from a loosening monetary policy by the Federal Reserve [3]. - There is a consensus in the market regarding the weakness of the fundamentals, but optimism regarding potential policy support may offset these concerns [3]. Group 3: Earnings Forecast - The company maintains its earnings growth forecast for the CSI 300 index at 2.8% and 6.7% for 2025 and 2026, respectively, amid increasing pressure on bank profitability [4]. - Revenue growth is projected at 4.5% and 5.3% for the same periods, reflecting a cautious outlook on macroeconomic growth [5]. Group 4: Investment Strategy - The article suggests an investment strategy focusing on sectors with confirmed growth potential, advocating for a shift from dividend stocks to technology growth sectors [6]. - Key themes for investment include "aesthetic overseas" through new consumption trends and high-end intelligent manufacturing, with a focus on industries such as electronics, appliances, automotive, and military [6].
点杯奶茶还能看连载小说?蜜雪冰城回应
第一财经· 2025-10-09 11:31
2025.10. 09 本文字数:888,阅读时长大约2分钟 据极目新闻,近日有网友在社交平台上发帖求助,称购买蜜雪冰城奶茶时发现小票上印有连载小说, 急切询问"谁有之前的章节"。 帖子一经发出迅速引发关注,有不少网友晒出自己拍到的其他章节,有人调侃"大家拼拼凑凑,仅花 0元就看完全文"。 十岁划算! 在 下一篇 2014 > a # "欢迎光临蜜雪冰城~请问想喝点什么 师小学 第一次看来单一边在纠结:"今天想喝点不一样的… 我师不行楼:"您好!可以尝尝咱们家的新品一一篇 t in @! "安事"!" UDAN 食后,茶饮师小行悖笑着对雪王说道:"咱们自美式很受粉丝欢迎呢!" ~本上做咖啡很拿手哦,而且本上订 退研发更多的咖啡口味呢!" 饮师小柠檬:"好啊好啊!事不宜迟,你现在就去叫 =上扭星:"哎呀,本王邮发新品也是秀罗灵感的!"其王和亲铁师不存得瞳大了眼睛: (故事的结局,由你决定) 撞作员: 11 : 2025-10-06 13 . Call HOT : 电话:152 据了解,小票上的小说名为《雪王在古代卖咖啡》,恰好是第二十章(结局章),章末还特意标 注"故事的结局,由你决定"。 10月9日,大皖新闻 ...
互联互通,智能生活:2025年中国移动互联网用户趋势
央视市场研究· 2025-10-08 01:24
Investment Rating - The report does not explicitly state an investment rating for the mobile internet industry Core Insights - The overall user scale of China's mobile internet remains stable, with a projected growth in mobile internet users reaching 1.12 billion by mid-2025, reflecting a growth rate of approximately 1.1% [3][4] - The report highlights the stability of top applications, with a significant overlap among the top 100, 500, and 1000 apps, indicating a mature market [6][7] - AI applications are experiencing rapid growth, with AI-enabled smartphones accounting for over 51% of the market by mid-2025, showcasing a 380% increase in activation [14][15] - The short video segment is expanding, with a notable increase in user engagement and a demand for high-quality content [19][20] - The smart hardware market is thriving, driven by government subsidies and a growing consumer interest, with a projected market size of 793.8 billion yuan in 2025 [45][46] Summary by Sections Mobile Internet User Trends - The mobile internet user base is projected to grow steadily, reaching 1.12 billion by mid-2025, with a growth rate of 1.1% [3][4] - The report indicates a consistent increase in mobile internet users, with a year-on-year growth of 2.1% to 2.2% [3] Application Landscape - The overlap among the top applications remains high, with 88.0% for the top 100 apps, indicating a stable competitive landscape [6][7] - The report identifies the top six industries with significant monthly active user growth, including AI and short videos, with growth rates exceeding 200% for leading applications [9] AI Integration - AI applications are rapidly gaining traction, with over 5 billion AI-enabled smartphones expected by mid-2025, marking a 380% increase in activation [14][15] - The report emphasizes the importance of identifying new opportunities in AI applications based on maturity and frequency of use [16] Short Video Growth - The short video segment is characterized by diverse user preferences, with a demand for high-quality content despite its "fast food" nature [19][20] - Key factors influencing short video viewership include engaging plots and high production quality, while common reasons for abandoning shows include poor storytelling and lack of originality [25][23] Smart Hardware Market - The smart hardware market is experiencing robust growth, with a 20.5% increase in shipments in the first half of the year and a projected market size of 793.8 billion yuan by 2025 [45][46] - The report highlights the increasing variety and sophistication of smart hardware products, driven by consumer demand for interconnected devices [47][48]
围绕演员的新博弈:长短剧公司陷“签约战”
Hu Xiu· 2025-10-04 12:59
刚破30亿播放的《盛夏芬德拉》余热还没散,同属马厩制片厂的短剧《一见钟情》又冲上来了,上线一天时间红果热度值破了7000万。这部剧里,女主王 格格和因《盛夏芬德拉》爆火的男主刘萧旭一样,都是公司自家签约演员。 短剧早从"有剧本就能拍",变成了 "攥着演员才敢开戏"的抢人战场。演员也不再是"用完即走"的配角,而是剧集流量、分账能力的核心影响力。自家签 约演员演自家戏,成了越来越常见的事情。 这一年里,柯淳爆火让短剧演员初见"明星效应",头部们片酬上涨、档期难约,于是,各家公司开始"锁人"。头部演员成了香饽饽:听花岛把李柯以、曾 辉、韩雨桐握在手里,系列剧敢搞"全明星班底";凡酷文化的陈添祥,凭《月满西楼》白发造型出圈后,红果粉丝涨破120w,档期排到了明年。 横店的星探比演员还忙,蹲在片场门口递名片,就为抢刚露脸的新人。各家经纪部门也各显神通:欢瑞的 "新生计划"收到24000份新人简历,签下100多 人,将新人们纷纷投入短剧中"以演代练";点众旗下的河马星驰,从合作演员里签人,要争取在Q4实现签约演员覆盖公司剧集主演…… 但短剧历来是个"高产能"的行业,月产二三十部短剧的高频节奏,对各家公司来说是家常便饭,演 ...
谁在视频号上,为短剧“买单”?
3 6 Ke· 2025-09-29 02:55
短剧的风这下是真的吹到了视频号。 "00后帅气多金董事长爱上干保洁40岁离异的我";"和自己闪婚的黄昏恋老伴,竟然是豪门。"……最近小编一打开手机随便刷一刷视频号,便能邂逅许多 爆款"雷人"短剧。 前几天,就连金融反腐题材的《K线成长记》都火了,证券时报发的全集转发就突破1万+。 首先,微信作为一款综合性的全民应用,内容生态丰富多样,且覆盖了从00后到70后的全年龄段用户,这为各种类型的短剧提供了潜在的观众基础。 据DT商业观察的调研显示,目前视频号在短剧观众的选择中占有一席之地,而且从00后到70后,年龄越大,选择视频号的比例越高。 图片源自DT商业观察 "我妈最近做饭看、打扫卫生看,连睡前都要抱着手机在视频号看短剧。"相信很多人身边的长辈都有着这样的情况。就连小编的同事也现身说法:"我爸 天天看短剧,什么猫猫狗狗AI的短剧都看,每天还微信转发给我。" 图片源自视频号 它们剧情够爽、反转够快,即便有的剧情夸张、逻辑欠缺,依旧赢得网友喜爱,直呼:"真上头啊,甚至想求后续""脑子一扔就是看"。 为什么如今这些短剧在视频号上开始火了?谁在为这些短剧买单?短剧和品牌方又该怎么抓住这波红利? 01 视频号为何成为短剧 ...
万万没想到,烂尾楼竟以这种方式被盘活
Sou Hu Cai Jing· 2025-09-28 10:43
在河南荥阳,陷入困境的恒大养生谷,其闲置的售楼处如今已被多个短剧剧组取景。该场地还十分抢手,有时甚至因为同时进场的剧组过多,需要协调使 用。 不过,恒大在此只开发了7宗住宅用地。2022年时,荥阳市自然资源和规划局发布公告,依法无偿收回恒大养生谷4宗闲置土地,原因是宗地1、2、3、4闲 置满两年以上,且为该公司自身造成。 截至目前,该项目一期住宅的部分楼栋已分批交房,二期仍在施工、等待交付中。去年5月,荥阳市住建局曾在恒大养生谷一期、二期,召开保交楼推进 工作专题会,项目建设单位、施工单位现场管理人员约20人参加。 此外,河南新郑的一处闲置商场如今也"摇身一变",成为短剧拍摄基地。聚美优品将该闲置商场改造成了"聚美空港竖屏电影基地",占地面积近1.7万平 方米,已产出近700部微短剧,成为河南产量最大的短剧基地之一。据称,该基地每天接待8个-9个剧组,有时场地预约得排到十天后。 伴随纾困保交楼的深入开展,各地烂尾楼正以一些"超出想象"的方式被盘活——拍短剧。 恒大烂尾项目超抢手 还有在抖音爆火的《末世重生我把烂尾楼卖出一个亿》,讲述主人公在末世背景下将无人问津的烂尾楼改造成生存和赚钱工具,解决自身生存问题,还 ...
慈文传媒:推进短剧出海,整合海内外平台资源
Xin Jing Bao· 2025-09-27 09:13
新京报贝壳财经讯9月26日,慈文传媒(002343)在回复投资者询问时表示,公司积极整合海内外平台 资源,稳妥推进短剧出海。 ...
华媒控股:公司积极关注短剧行业的发展,积极探索相关合作模式和参与形式
Zheng Quan Ri Bao Wang· 2025-09-26 12:40
Group 1 - The company is actively monitoring the development of the short drama industry [1] - The company is exploring various cooperation models and participation forms in the short drama sector [1] - Currently, the company has not generated any revenue or profit from these initiatives [1]
慈文传媒:积极整合海内外平台资源 推进短剧出海
Zheng Quan Ri Bao Wang· 2025-09-26 09:43
证券日报网讯慈文传媒(002343)9月26日在互动平台回答投资者提问时表示,公司积极整合海内外平 台资源,稳妥推进短剧出海。 ...
杭州微念新供给事业部总经理杨叶护:中国地方美食产业全球化的新密码| 2025中国—东盟博览会品牌文化出海交流会
3 6 Ke· 2025-09-25 06:50
Core Insights - The narrative of Chinese enterprises' globalization has evolved from merely exporting products to offering culturally rich experiences and identities [1][9] - The recent event hosted by 36Kr focused on the theme of cultural export, gathering representatives from various sectors to discuss new paths, challenges, and opportunities for Chinese culture in the global market [1] Group 1: Globalization Trends - Chinese companies are increasingly seeking to expand into emerging markets like Southeast Asia and the Middle East to find a "second growth curve" amid domestic market saturation [3][4] - The food export from China to Southeast Asia is significant, with an estimated value of approximately 20 billion RMB in 2023, while the Southeast Asian restaurant market is projected to grow from 190 billion USD to 349 billion USD by 2029 [5] Group 2: Key Success Factors - Successful internationalization requires companies to "go out" and address localization challenges to thrive in foreign markets [4] - A pyramid model outlines the key elements for globalization: strategic reasons for expansion, differentiated operational models, and three supporting systems: global processes, adaptable organizational structures, and capable teams [5][6] Group 3: Case Studies and Models - Notable brands like Haidilao and Bawang Tea have successfully expanded overseas, with Haidilao establishing Singapore as its second-largest market after the U.S. [6] - The rapid growth of brands like Pop Mart and TCL in international markets is attributed to strategic location choices and sponsorship of major events [6][7] Group 4: Cultural and Market Adaptation - The ASEAN region serves as a crucial launchpad for Chinese companies due to cultural similarities and the rise of digital platforms like TikTok, which facilitate cultural influence [7] - The standardization of local delicacies, such as Liuzhou snail noodles, is essential for successful globalization, supported by government initiatives to enhance the industry [8]