Core Viewpoint - The rise of short dramas in China has attracted multiple MCNs (Multi-Channel Networks) to enter the market, leveraging their understanding of user preferences and content marketing strategies to enhance brand engagement and drive sales during promotional events like Double Eleven [1][2][4]. Group 1: Market Trends and Growth - The short drama market in China is projected to exceed 63.4 billion yuan by 2025, with a user coverage rate of 68.4% [1]. - The number of institutions entering the short drama space is expected to grow explosively from the second half of 2023 to early 2024, driven by increased user acceptance [1][2]. - Major brands like McDonald's, Starbucks, and KFC have already begun utilizing short dramas as part of their marketing strategies, indicating a rising trend in consumer engagement [1]. Group 2: MCN Strategies and Operations - MCNs are leveraging their advertising capabilities and insights into consumer preferences to produce short dramas, which serve as a new marketing avenue beyond traditional live-streaming [2][4]. - The production of short dramas is primarily handled by dedicated content marketing and video teams within MCNs, which have previously developed successful IP projects [2]. - MCNs are cautious in their investment in short dramas, often opting for collaborative production models to manage costs effectively [6]. Group 3: Audience Engagement and Content Development - Interactive projects like "Who Acts, You Decide" have been introduced to enhance engagement between short drama content and live-streaming audiences, achieving a content match rate of over 70% with target demographics [5]. - The integration of short dramas into live-streaming platforms is seen as a way to increase user participation and enhance brand visibility prior to product launches [5]. Group 4: Competitive Landscape and Challenges - The entry of various content institutions, including traditional film and television companies, has intensified competition in the short drama market [10]. - Many MCNs have paused their independent short drama operations or expansion efforts, indicating challenges in establishing sustainable business models [9]. - The success of short dramas is influenced by various factors such as themes, actors, and release timing, which may be better managed by specialized production companies [10].

11月26日，武汉市硚口区古田一路长康路晨创工业园内机器轰鸣，一场焕新改造正如火 如荼地进行。场外，挖掘机挥臂作业，渣土车有序清运；厂房内部，改造工程已进入收尾阶 段。一个月后，这里将蝶变为汉江湾AI影视基地——华中地区场景最齐全的一站式短剧拍 摄基地，预计半年之内提供超500个短剧相关就业岗位。 这里原是武汉晨创化工机械制造有限责任公司所在地。自去年11月起，已有一座厂房率 先转型为"1号片场"。走在空旷的厂房内，巨大的绿幕与白幕悬挂在墙面，影视拍摄的痕迹 清晰可见。 "老厂房有优越的层高优势，我们会将其改造为双层结构，每层布局10至20个不同风格 的实景影棚。"基地投资运营方硚楚视界总经理刘淄涵介绍，隔壁几座厂房也将同步改造， 届时，该基地将拥有超80个拍摄场景和若干个全息影棚，配备先进的拍摄设备和灯光音响系 统，可实现古装庭院、现代公寓、办公室等实景与虚拟拍摄场景的无缝衔接，打造"一站 式"拍摄空间。"齐全的场景能把剧组转场时间大幅度压缩，有效解决'场景散、转场难'的行 业痛点。"刘淄涵说。 为抢抓短剧产业风口，硚口区主动布局，招引国内头部短剧平台企业汪汪短剧主创团队 落地硚口，并与区属文化国企合作成立 ...

Group 1: Company Announcements - Derun Electronics announced the appointment of Qiu Yang as the new president, succeeding Liu Biao who resigned for personal reasons [1] - Zhongyuan Tong plans to invest 5 million yuan to establish a wholly-owned subsidiary in Hong Kong and set up a branch and research institute in Xi'an to enhance R&D capabilities [2][3] - FAW Jiefang intends to increase capital by 1.91 billion yuan in its joint venture with CATL and Teld, with a total investment of 4.12 billion yuan from all parties [4][5] - Yuanli Co. plans to acquire 100% of Tongsheng Co. for 471 million yuan, aiming to enhance its strategic layout in the silicon dioxide sector [6][7] - Hangfa Technology received a government subsidy of 8 million yuan, accounting for 11.63% of its audited net profit for 2024 [8] - Saiwei Electronics reported that the National Integrated Circuit Fund reduced its shareholding to below 5% [9] - Tianpu Co. announced a stock suspension for investigation due to significant price fluctuations, with a cumulative increase of 451.80% over the past months [10] - Chen'an Technology is planning to issue shares to Hefei Guotou, which may lead to a change in control, resulting in a stock suspension [11] - Yinlun Co. intends to acquire over 55% of Deep Blue Electronics for approximately 133 million yuan [12] - Lianlong plans to invest 50 million yuan to acquire 25% of Stof Co. to expand its electronic materials business [13] - Qianyuan High-Tech's vice president plans to reduce his stake by up to 0.31% [14] - Juzi Technology's major shareholder plans to reduce his stake by up to 0.22% [15] - Perfect World’s actual controller plans to reduce his stake by up to 1.7% [16] - China CRRC intends to spin off its subsidiary CRRC Qichao for listing on the Shenzhen Stock Exchange [17] - Jingrui Electric Materials plans to acquire 76.1% of Hubei Jingrui for 595 million yuan, focusing on high-purity chemicals [18] - Zhejiang Construction Investment's asset purchase and fundraising plan has been approved by the Shenzhen Stock Exchange [19] - Tail Co. received a government subsidy of 2 million yuan, representing 13.71% of its audited net profit for 2024 [20] - Jiangsu Boyun's shareholder plans to reduce his stake by up to 1% [21] - Yonghe Intelligent Control's shareholders plan to reduce their stakes by up to 3.29% [22] - Yuhua Development reached a debt restructuring agreement involving 241 million yuan [23] Group 2: Industry Overview - Derun Electronics operates in the electronic connector and precision components sector [2] - Zhongyuan Tong is involved in the research, production, and sales of various power products [3] - FAW Jiefang is focused on the research, production, and sales of commercial vehicles [5] - Yuanli Co. specializes in the research, production, and sales of chemical products [7] - Hangfa Technology operates in the aerospace engine and gas turbine components sector [8] - Saiwei Electronics is engaged in MEMS chip development and semiconductor equipment [9] - Tianpu Co. is involved in the production of polymer materials for automotive applications [10] - Chen'an Technology focuses on public safety and emergency platform software and equipment [11] - Yinlun Co. specializes in heat exchange products and automotive air conditioning systems [12] - Lianlong operates in the polymer materials and life sciences sectors [13] - Qianyuan High-Tech is involved in seed research and agricultural services [14] - Juzi Technology focuses on machine vision equipment and control systems [15] - Perfect World is engaged in the development and operation of online games and related media [16] - China CRRC specializes in railway equipment and urban infrastructure [17] - Jingrui Electric Materials is involved in high-purity chemicals and lithium battery materials [18] - Zhejiang Construction Investment operates in construction and engineering services [19] - Tail Co. focuses on high-end equipment and smart operation services [20] - Jiangsu Boyun specializes in modified plastic products [21] - Yonghe Intelligent Control operates in water valve fittings and precision radiation therapy [22] - Yuhua Development is involved in real estate development and sales [23]

11月27日，"2025搜狐财经年度论坛"在北京举办。 在论坛中，淡水泉投资投资管理委员会成员、基金经理李天带来了题为"如何理解今年新消费的投资机会"的主题分享。 在李天看来，当前新消费品牌，如潮玩、化妆品、奶茶等的崛起，主要驱动力是女性消费的崛起。女性消费具有"喜欢尝鲜"和"乐于分享"两大特点，这能让 新品牌快速爆发，但也导致品牌忠诚度不高、增长持续性面临挑战。 今年，不少新消费公司在讲出海的逻辑，怎么挑选出海领域的新消费？李天表示，在过去的20年，中国被称为世界工厂，将不同的商品出海或出口，卖给全 世界的消费者。但今年很多商品被追加不同的关税，这个时间阶段，出口项目会渐渐从商品转到服务。 但为什么在今年8月份之后，很多新消费品牌的公司又迅速的让大家感觉到遇冷或衰退呢？其实它恰恰也是源于这两个特点。因为女性消费者的偏好会快速 地在不同的品牌之间切换，所以对于一些品牌势能还没有那么强、品牌心智还没有那么强的品牌，很容易流失掉这部分女性消费用户。 第二个就是针对女性消费者很喜欢分享的特点，也会在短时间内，某种程度上透支明年、后年甚至未来的一些消费，而集中到当期消费。所以你会看到很多 以女性消费者为主的品牌确实是 ...

"前一秒还在为主角心动不已，下一秒就忍不住点开了同款项链的购买链接。"在上海工作的林悦向《证 券日报》记者描述她的剧情式购物体验。这种融合情感共鸣与即时消费的新消费模式，如今正席卷电商 平台。 在刚刚过去的"双11"，不少消费者经历了与林悦相似的冲动瞬间。正因如此，短剧已超越观看本身，作 为一种高效的内容形态，在电商生态中扮演起品牌建设与销售转化的双重角色。 纷纷布局 "电商+短剧"模式正流行。比如，红果短剧在"双11"期间内测"搜同款"功能，将流量引向抖音电商；淘 宝在App内视频板块开设了"短剧"频道；美团团购也与快手合作推出短剧。 京东与快手星芒短剧在"双11"期间推出7部短剧，通过快手平台的"边追剧边下单"功能，为用户打造了 从内容到消费的极短路径。用户在观剧过程中，可通过挂载组件、搜索引导、互动跳转等方式，直接进 入京东专属活动页面领取优惠、完成下单，一场短剧带货行为就这样完成了。 电商平台为何纷纷布局短剧带货？"当前，电商普遍面临流量红利消退、用户增长乏力、获客成本持续 攀升等挑战。短剧凭借高代入感的剧情，自然植入商品信息，能有效激发用户购买欲望，为行业提供破 局新思路。"中国电子商务专家服务中心 ...

以下文章来源于显微故事 ，作者显微故事编辑部 显微故事 . 大时代下，每一个小人物都值得被看到。 作者：乔木森，编辑：卓然，原文标题：《总们的"爹妈"不够用了，短剧市场中老年演员荒》，题图 来自：视觉中国 短剧中霸总的"爹妈们"不够用了。 "日薪五千招'霸总爹'"、"短剧急缺中老年演员"，网络上的招募噱头刷屏之际，不少人觉得普通人的 "演员梦" 触手可及。 其中甚至有人也动起了让父母再 "就业" 的心思，纷纷在社交媒体的 "组讯" 下留下照片与联系方 式。 子女想圆父母年轻时的演艺遗憾，长辈也渴望在退休后寻得新的生活出口。可当他们真正踏上寻梦 路，才发现现实远比想象中骨感…… 短剧剧组仍在喊着 "缺爹少妈"，却对真正的中老年人敬而远之。 看似矛盾的背后，藏着短剧行业 "短平快" 的生存逻辑。家长里短、中年甜剧等题材受热捧，拍摄周 期又极度紧凑，使得 "中年演员荒" 成为事实，招募信息也随之铺天盖地。 但 "爹妈演员" 的供需错位同样真实：这个行业需要中年演员，却不需要仅凭热爱追梦的普通爸妈。 所以 当噱头足够诱人时，或许，只是有人悄悄盯上了你的钱包。 以下为正文： 当网络上铺天盖地的短剧 "缺爹" 组讯与日薪 ...

"刷剧还能赚金币？"红果短剧月活2.36亿，反超B站优酷，彻底把短剧拽进免费时代。短剧平台为何甘 愿"倒贴"吸引用户看剧？当下短剧行业的商业模式究竟是怎样的？短剧平台商业模式的转变，又直接影 响了行业的哪些环节？ ...

短剧中霸总的"爹妈们"不够用了。 "日薪五千招'霸总爹'"、"短剧急缺中老年演员"，网络上的招募噱头刷屏之际，不少人觉得普通人的 "演员梦" 触手可及。 其中甚至有人也动起了让父母再 "就业" 的心思，纷纷在社交媒体的 "组讯" 下留下照片与联系方式。 子女想圆父母年轻时的演艺遗憾，长辈也渴望在退休后寻得新的生活出口。可当他们真正踏上寻梦路，才发现现实远比想象中骨感…… 短剧剧组仍在喊着 "缺爹少妈"，却对真正的中老年人敬而远之。 看似矛盾的背后，藏着短剧行业 "短平快" 的生存逻辑。家长里短、中年甜剧等题材受热捧，拍摄周期又极度紧凑，使得 "中年演员荒" 成为事实，招募信 息也随之铺天盖地。 但 "爹妈演员" 的供需错位同样真实：这个行业需要中年演员，却不需要仅凭热爱追梦的普通爸妈。 所以当噱头足够诱人时，或许，只是有人悄悄盯上了你的钱包。 "求爷爷、告奶奶，到处找爹妈" 当网络上铺天盖地的短剧 "缺爹" 组讯与日薪过千的招募信息刷屏时，刘琪立即联系了父亲。 刘琪的父亲身高超过180，年轻时当过兵，身姿挺拔，退伍后分配到家乡国企工作，曾是众人公认的"办公室门面"。 而刘琪家附近有个影视基地，早年拍过知名影视 ...

来源丨霞光社（ID： Globalinsights ） 作者丨 李小天 图源丨Midjourney 以下文章来源于霞光社 ，作者李小天 霞光社 . 赋能企业全球化 从中国走出的短剧，凭其高效叙事与普适性共鸣，正成为拯救好莱坞票房与影响力的 "续命密钥"。 随着中国短剧出海热潮席卷全球，近期，好莱坞也掀起了如火如荼的短剧创业浪潮。对深陷罢工困境 和经营压力的好莱坞而言，制作成本更低、周期更短、收入可观的短剧，无疑是恰逢其时的一剂回魂 针。 就在刚刚过去的十月份，曾担任米拉麦克斯影业（Miramax）首席执行官的比尔·布洛克(Bill Block)，推出了微短剧平台GammaTime，这一平台获得了来自金·卡戴珊(Kim Kardashian)等明星 投资人在内的1,400万美元种子资金。 据悉， GammaTime将聚焦于 "高品质罪案短剧"，在内容题材上与中国出海平台 DramaBox和 ReelShort各具特色。 无独有偶。 另一来自好莱坞的高管——曾在迪士尼和派拉蒙任职的贾娜·维诺格雷德(Jana Winograde)，也将目 光投向短剧赛道。 2025年8月，美国首家高端短剧工作室与AI原生平台Mic ...

从中国走出的短剧，凭其高效叙事与普适性共鸣，正成为拯救好莱坞票房与影响力的 "续命密钥"。 就在刚刚过去的十月份，曾担任米拉麦克斯影业（Miramax）首席执行官的比尔·布洛克(Bill Block)，推出了微短剧平台 GammaTime，这一平台获得了来 自金·卡戴珊(Kim Kardashian)等明星投资人在内的1,400万美元种子资金。 据悉， GammaTime 将聚焦于 "高品质罪案短剧"，在内容题材上与中国出海平台 DramaBox 和 ReelShort 各具特色。 无独有偶。 另一来自好莱坞的高管——曾在迪士尼和派拉蒙任职的贾娜·维诺格雷德(Jana Winograde)，也将目光投向短剧赛道。 随着中国短剧出海热潮席卷全球，近期，好莱坞也掀起了如火如荼的短剧创业浪潮。对深陷罢工困境和经营压力的好莱坞而言，制作成本更低、周期更 短、收入可观的短剧，无疑是恰逢其时的一剂回魂针。 2025 年 8 月，美国首家高端短剧工作室与 AI 原生平台 MicroCo 问世，贾娜·维诺格雷德担任 CEO。MicroCo 从诞生便自带 "好莱坞豪门基因"，核心成员 均来自迪士尼、华纳兄弟、Showtime ...