Investment Rating - The report indicates a positive investment outlook for the "light customization" model in the home decoration industry, highlighting it as a key growth area [3][4]. Core Insights - The "light customization" model effectively meets consumer demands for personalization, cost-effectiveness, and rapid delivery, filling the market gap between standardized products and traditional customization [3][4]. - The home decoration market is transitioning from "full renovation" to "precise renewal," with a significant increase in demand for renovation of existing homes, projected to exceed 50% of the market by 2025 [13][17]. - The report emphasizes the importance of leveraging platform data insights to drive flexible supply chain responses, enhancing the alignment between personalized consumer needs and traditional mass production [4][5]. Summary by Sections Market Trends - The home decoration market is experiencing a shift towards "precise renewal," with a notable decline in new home transactions, projected to be only 8.1 million units in 2024 [13][15]. - The demand for renovation of existing homes is expected to surge, with "old house renovation" and "partial renovation" becoming the core growth drivers from 2020 to 2025 [13][17]. Consumer Behavior - Consumers are increasingly favoring online furniture purchases, with a growing preference for ready-made furniture among those renovating second-hand homes, while new home buyers lean towards full customization [18][21]. - Approximately 15% of consumers believe there is room for improvement in their past home decoration experiences, particularly in pricing transparency and design innovation [23]. Light Customization Model - The "light customization" model is seen as a solution for the existing home market, offering high delivery efficiency and space utilization, making it a preferred alternative to traditional products and full customization [34][36]. - The market for light customization is projected to reach 2 billion yuan by 2026, with a significant increase in consumer willingness to try this model [36][37]. Consumer Demographics - The primary consumers of light customization are women aged 35-49 in first-tier cities, particularly those involved in partial renovations and old home upgrades [42][47]. - The interest in light customization is notably high among families with children and single individuals, focusing on enhancing living space efficiency and safety [47][51]. Product Preferences - Key factors influencing the purchase of wardrobes include storage efficiency, aesthetic appeal, and ergonomic design, with a strong emphasis on high visibility and ease of access [60][62]. - The demand for modular and personalized storage solutions is rising, with consumers increasingly seeking to optimize space through innovative designs [75][99]. Future Outlook - The report anticipates that the light customization market will continue to expand, with potential applications across various furniture categories, moving from merely functional to defining lifestyle scenarios [39][113]. - The integration of AI technology in the customization process is expected to enhance efficiency and consumer experience, driving further growth in the sector [115][116].