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辽宁兴城:东北小城很时髦
Xin Hua Wang· 2025-10-29 01:33
Core Insights - The city of Xingcheng in Liaoning Province has become a significant hub for swimwear production, with one in four swimsuits globally originating from this small city [2][3] - Xingcheng's swimwear industry has a production capacity of approximately 190 million pieces annually, exporting to over 140 countries and regions [2][4] Group 1: Industry Development - Xingcheng's swimwear industry has been developing for over 40 years, driven by its favorable geographic location and the local population's keen business acumen [3][4] - The city has established a swimwear industrial park and hosts an international swimwear expo annually to promote industry growth and international collaboration [4][5] - There are over 1,300 swimwear enterprises in Xingcheng, generating an annual output value of 15 billion yuan [4][5] Group 2: Competitive Advantages - Xingcheng's swimwear industry benefits from a "small and agile" production model, with most factories employing fewer than 50 workers, allowing for quick responses to market demands [5][6] - The local industry has developed high-end brands, such as "Vandean," which is recognized internationally and has over 120 stores worldwide [5][6] - The integration of AI and big data in design and marketing has enhanced efficiency and responsiveness to consumer preferences [6][7] Group 3: Employment and Economic Impact - The swimwear industry significantly contributes to local employment, with nearly one-third of Xingcheng's population involved in swimwear production and related services [7][8] - The industry has established 432 processing plants in 237 administrative villages, creating over 3,800 jobs in rural areas [7][8] Group 4: Challenges and Future Outlook - Despite its success, Xingcheng's swimwear industry faces challenges, including reliance on external suppliers for high-end materials and a lack of brand recognition for many small enterprises [8][9] - There is a need for government and industry collaboration to address gaps in the supply chain and to cultivate more well-known brands [8][9] - The industry requires a skilled workforce to support its growth, as over 30% of the equipment is at an advanced international level, but talent development remains a challenge [8][9]