再生羊毛与再生涤纶制成的毛毡系列
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路易威登于上海进博会呈现可持续愿景
Cai Jing Wang· 2025-11-12 13:59
Core Viewpoint - Louis Vuitton emphasizes sustainability as a core development direction, integrating sustainable vision into product creation and corporate activities [1][2] Group 1: Sustainability Initiatives - Since 2020, Louis Vuitton has launched a five-year strategic plan called "A Journey of Full Commitment" to implement environmental goals [1] - The brand employs a creative circular framework to achieve operational decarbonization and applies eco-design in products, window displays, and major events [1] - The exhibition at the China International Import Expo focuses on four key strategies of sustainable design: Reduce, Recycle, Reuse, and Repair [1] Group 2: Product Development - Louis Vuitton's product design aims for long-term use, which reduces the demand for new resources [1] - The brand utilizes certified materials, recycled materials, or bio-based materials, such as recycled wool and recycled polyester in its product lines [1] - Examples of sustainable products include the felt series made from recycled materials and the LV Trainer sustainable sneakers [1] Group 3: Circular Economy Practices - The brand extends its circular creativity beyond products by reusing materials for event displays and window decorations to lower the environmental footprint [2] - The exhibition space at the Import Expo showcases installations previously used in other exhibitions, demonstrating the brand's commitment to eco-design principles [2] - Louis Vuitton incorporates repairability into the initial design phase to extend product lifespan through maintenance services [2] Group 4: Future Outlook - Louis Vuitton asserts that sustainable development not only presents opportunities for the company but also supports creative output and is a vital component of long-term brand development [2]