Core Viewpoint - The Guangdong Province 2025 "Consumption Assistance Summer Action" initiative aims to enhance the market integration of agricultural products and cultural tourism services from underdeveloped regions into the Guangdong-Hong Kong-Macao Greater Bay Area, addressing challenges such as product homogeneity and limited sales channels [5][10][17]. Group 1: Initiative Launch - The initiative was officially launched on May 21, 2023, in Guangzhou, marking the beginning of a four-month campaign focused on selecting and promoting agricultural products and cultural tourism [5][6]. - The Guangdong Consumption Assistance Alliance, along with seven key market players, issued a joint proposal to enhance consumption assistance efforts [7][9]. Group 2: Key Proposals - The initiative includes three main proposals: 1. Actively disclose selection standards to unify platform efforts [8][18]. 2. Facilitate product selection and promote mutual growth in production and sales [19][20]. 3. Provide professional services to empower industrial upgrades [21][22]. Group 3: Market Integration Strategy - The selection and promotion activities will follow a model that includes online supply-demand matching, offline sourcing, and promotional exhibitions [11][12]. - The initiative aims to create comprehensive guidelines for product selection and promotional services, which have already been published and mobilized for widespread engagement [14][15][16]. Group 4: Professional Services - The initiative will offer a range of services, including product testing, brand design, and logistics support, to lower the barriers for underdeveloped regions to participate in the market [22]. - The goal is to enhance the competitiveness of products from these regions and ensure a smooth collaboration with selected platforms [20][22].