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途虎王牌多款新品亮相途虎养车贴膜节,“终身质保”提升养车体验
Qi Lu Wan Bao· 2025-05-22 06:03
Core Viewpoint - Tuhu Car Service's self-owned brand "Tuhu Wangpai" has announced a comprehensive upgrade of its car film products, promising a "lifetime warranty" service starting from the 2025 Tuhu Car Film Festival [1][10]. Product Innovations - The new product lineup includes the "Ice and Snow Domain" series, featuring solutions for panoramic sunroofs and advanced UV protection technologies [3][6]. - The "Ice and Snow Domain" series offers two types of window films: one with excellent UV protection and another that enhances energy efficiency for electric vehicles [3][6]. - The "Aurora Diamond" window film boasts an industry-leading 88% light transmittance and avoids interference with vehicle signals [7]. Market Context - The car film market in China faces challenges such as price variability and inconsistent service quality, prompting Tuhu to enhance consumer experience through the upcoming film festival [8][10]. - Tuhu aims to address these market pain points by collaborating with various domestic and international brands to launch new products and improve service standards [8][10]. Warranty and Service Upgrades - The "lifetime warranty" service covers defects like adhesive failure and bubbling, provided they are not caused by user modifications or natural disasters [10]. - This warranty applies to products from multiple brands, including Tuhu Wangpai, and aims to enhance consumer confidence and satisfaction in the automotive aftermarket [10]. Strategic Goals - Tuhu Wangpai focuses on technological innovation and high cost-performance products to meet the diverse needs of Chinese car owners [10]. - The brand's product range includes over twenty categories, ensuring compatibility with more than 99% of vehicles on the market [10].