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服务消费提质才能触发观众“血脉觉醒”
Zheng Quan Shi Bao· 2025-05-26 18:12
Group 1 - The concert market in China is experiencing significant growth, with ticket sales for large concerts expected to exceed 26 billion yuan in 2024, representing a year-on-year increase of 78.1% [1] - The number of concert attendees is projected to surpass 29 million, marking a 45% year-on-year growth [1] - Young audiences, particularly the "Z generation," are increasingly embracing artists like Phoenix Legend, transforming previously perceived "uncool" songs into trendy symbols of individuality [1] Group 2 - The government is taking steps to enhance the entertainment market's growth potential through initiatives like the "Consumption Promotion Special Action," which aims to improve service quality in tourism and entertainment sectors [2] - There is a focus on maintaining an orderly market and combating ticket scalping, as well as standardizing refund and exchange policies to optimize the consumer environment [2]