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制造美学主题月饼礼盒
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“智造+非遗”,华美食品发布50余款创新月饼礼盒
Nan Fang Du Shi Bao· 2025-06-15 08:01
Core Viewpoint - Dongguan Huamei Food Group is promoting the cultural significance of mooncakes through the "Mid-Autumn Festival Application for Inclusion in the UNESCO Intangible Cultural Heritage List" initiative, integrating smart manufacturing with traditional craftsmanship to redefine Mid-Autumn aesthetics [1][3][5]. Group 1: Event Overview - The "Mid-Autumn Application for Inclusion" ceremony was launched at the marketing summit, emphasizing Huamei's commitment to cultural heritage and innovation in the mooncake industry [3]. - Huamei's General Manager, Chen Yujun, highlighted the company's mission as the "Guardian of Mid-Autumn," focusing on cultural transmission and the empowerment of traditional industries through smart manufacturing [3][5]. - The summit featured a strategic development report for 2025 by Chairman Yuan Xupei, outlining a vision centered on culture, product quality, and a multi-channel approach to enhance market competitiveness [3][5]. Group 2: Product Launch - Huamei introduced over 50 innovative mooncake gift boxes under the theme "Manufacturing Aesthetics," which combine smart manufacturing technology with intangible cultural heritage [1][7]. - The new product lines include "Impression," "Guiyixiang," "Beauty of Intangible Heritage," "Blossoms," "Gratitude Moon," "Flowing Heart," "Welcoming Phoenix," "Huamei Autumn," and "Golden Lisha," showcasing a blend of traditional craftsmanship and modern food technology [7]. Group 3: Cultural Significance - The company aims to elevate the mooncake from a mere food item to a symbol of Chinese civilization and cultural exchange, positioning the "Mid-Autumn Application for Inclusion" as a starting point for cultural output [5]. - Huamei's mooncake museum, opened in 2023, presents the origins of Mid-Autumn culture and the historical development of mooncakes, contributing to the cultural ecosystem surrounding the festival [5][8].