Core Insights - Rolex has officially launched its "Certified Pre-Owned" program in mainland China, with the first store located in Nanjing Deji Plaza, marking the brand's entry into the second-hand watch market in this region [2][5] Group 1: Program Details - The "Certified Pre-Owned" program was initially introduced in late 2022 in Switzerland, Austria, Germany, France, Denmark, and the UK, and is now expanding globally [2][5] - Authorized dealers are permitted to sell second-hand Rolex watches that have been certified as genuine and come with a new two-year international warranty [2][5] - Each certified pre-owned watch will include a "Rolex Certified Pre-Owned" plaque and an original warranty card, along with an additional "Rolex Certified Pre-Owned Guarantee" to ensure proper functioning [6] Group 2: Market Impact - The program aims to enhance the value of Rolex second-hand watches in the market, providing consumers with certified options that come with warranty guarantees [6] - According to WatchCharts, sales from this initiative are projected to exceed $500 million by 2025 [3][6] - Watches of Switzerland, a major authorized dealer, has indicated that certified pre-owned Rolex watches are currently their second-best-selling product [3][6]