Core Insights - The Haiguihai Catering Group launched an annual live broadcast featuring 13 restaurant brands and 8 major cuisines, attracting 452,000 viewers and generating over 1.3 million comments and likes [1][6] - The live event showcased signature dishes and culinary insights from various chefs and brand leaders, emphasizing the concept of "exquisite dining" [1][2] Group 1: Live Broadcast Highlights - The live broadcast lasted for 6 hours and included participation from notable figures such as two group chairmen, one general manager, and five popular chefs [1] - Three creative themes were presented: "Bashu Star Flavor · River Fresh Pot," "Star Chef Craftsmanship · Huaiyang Jin Yun," and "Imperial Chef's Cooking · Northeast Fire" [1][4] Group 2: Featured Themes and Promotions - The "Bashu Star Flavor · River Fresh Pot" theme was led by chefs from Qiao Jiangnan and Yu Sister River Fresh, offering a promotional deal of 199 yuan for a 400 yuan voucher [2] - The "Star Chef Craftsmanship · Huaiyang Jin Yun" theme featured chef Cheng Jixiang, who received praise for his live cooking demonstration, leading to increased sales of the Huai Xiang Guo Ce tasting package [2] - The "Imperial Chef's Cooking · Northeast Fire" theme included a popular double meal package for Qiao Dongbei's Guo Bao Rou, showcasing the appeal of regional cuisine [2] Group 3: Company Background and Strategy - Haiguihai Catering Group, founded in 2000, focuses on multi-cuisine development, chain store operations, and catering management services, operating 17 restaurant brands and 78 self-operated and controlled stores [6] - The group has been enhancing its online presence through Douyin (TikTok) to strengthen brand recognition and drive business growth, with its restaurant "Xinghua Tang" being featured on the "Douyin Heartbeat List" [6]