Core Viewpoint - The company, Shenzhen Beiding Crystal Technology Co., Ltd., reported significant growth in revenue and net profit for the first half of 2025, driven by domestic market performance and strategic adjustments in response to global trade uncertainties [1][9]. Financial Performance - The company's operating revenue for the reporting period reached approximately 431.81 million yuan, representing a year-on-year increase of 34.05% compared to 322.13 million yuan in the same period last year [1][9]. - The net profit attributable to shareholders was approximately 53.20 million yuan, an increase of 86.07% from 28.59 million yuan in the previous year [1][9]. - The basic earnings per share rose to 0.0979 yuan, reflecting a 75.79% increase [2]. Market Performance - Domestic market revenue for the company's self-owned brand "BUYDEEM" increased by 48.40%, while overseas market revenue saw a slight growth of 0.71% [9][10]. - The company's total assets at the end of the reporting period were approximately 1.01 billion yuan, up 3.40% from the previous year [2]. Product and Service Breakdown - The revenue from the "BUYDEEM" self-owned brand accounted for 82.49% of total revenue, with a year-on-year growth of 43.60% [7]. - The electrical appliances category generated 68.04% of the total revenue, with notable growth in steam pots and rice cookers [8]. Strategic Developments - The company has focused on dynamic optimization of its operational strategies in response to complex global trade environments, enhancing its operational efficiency and revenue growth [9][10]. - The company opened five new offline experience stores during the reporting period, contributing to a 49.35% increase in revenue from offline self-operated stores [10].