Core Viewpoint - The company, Xi'an Global Printing Co., Ltd., reported a significant decline in revenue and a shift to net losses in the first half of 2025, indicating a challenging operational environment [1][2]. Financial Performance - In the first half of 2025, the company achieved total revenue of 439 million yuan, a year-on-year decrease of 43.53% [1]. - The net profit attributable to shareholders was a loss of 3.72 million yuan, compared to a profit of 37.75 million yuan in the same period last year, marking a transition from profit to loss [1]. Business Segments - The company's major business segments, including pharmaceutical packaging, consumer goods packaging, and internet digital marketing, all experienced revenue declines [2]. - The internet digital marketing segment saw the most severe drop, with revenue decreasing by 78.27% year-on-year [2]. - The paper and paper products segment's revenue fell by 21.78%, while the printing packaging supply chain segment's revenue decreased by 21.11% [2]. Strategic Adjustments - In response to the challenging market conditions, the company plans to scale back its internet digital marketing operations to focus on its core business areas [3]. - The company aims to optimize resource allocation and asset structure to enhance overall efficiency and promote healthy business development [3]. - The company has a strong competitive position in the pharmaceutical packaging sector, being a standard setter for folding paper in the industry, which may provide opportunities for recovery if strategic adjustments are made [3].