Core Viewpoint - Huawei's Pura 80 series has generated significant consumer interest, with over 67,000 reservations within hours of its announcement, indicating strong market demand for its new flagship smartphones [1][4][11]. Group 1: Product Launch and Features - The Huawei Pura 80 series, including the Pro and Pro+ models, officially opened for reservations on June 5, with a total of over 67,000 reservations by 3:14 PM the same day [2][4]. - The series is set to be officially launched on June 11, with a total of 250,000 reservations for the launch event, showcasing its popularity [10][11]. - The Pura 80 series will feature significant advancements in imaging technology, including a 50-megapixel periscope lens and a dual-focus imaging module, which is expected to set a new standard in smartphone photography [9]. Group 2: Operating System and Ecosystem - The Pura 80 series will come pre-installed with HarmonyOS 5, which integrates advanced AI capabilities and enhances user interaction [9]. - Huawei's ecosystem is expanding, with the Pura 80 series contributing to a broader strategy that includes various devices such as tablets and smartwatches, aiming to create a comprehensive "people-car-home" smart ecosystem [13]. Group 3: Market Impact and Sales Expectations - Analysts predict that the Pura 80 series could achieve sales of over 10 million units, potentially igniting a replacement cycle in the smartphone market and intensifying competition in the high-end segment [11]. - The previous Pura 70 series reportedly surpassed 13 million units in shipments within three months, indicating strong sales momentum for Huawei's flagship lines [11].

Core Viewpoint - Huawei has launched the Huawei Pura X foldable smartphone, the first to fully feature HarmonyOS 5, with a starting price of 7,499 yuan, aiming to capture the high-end market and innovate in the foldable smartphone segment [1][6][19]. Product Launch and Specifications - The Huawei Pura X is available for pre-order starting March 20, with official sales commencing on March 30. Pricing details include 7,499 yuan for 12GB + 256GB, 7,999 yuan for 12GB + 512GB, 8,999 yuan for the 16GB + 512GB collector's edition, and 9,999 yuan for the 16GB + 1TB collector's edition [2][20]. - The device features a unique 16:10 aspect ratio, a 6.3-inch OLED display, and a thickness of only 7.15mm, enhancing the immersive viewing experience [8][9]. Market Position and Strategy - Despite a slowdown in the foldable smartphone market, Huawei has maintained a leading position with a 51.29% market share in China for 2024, indicating strong demand for its innovative products [7][17]. - Huawei's strategy includes leveraging its HarmonyOS ecosystem, which has seen a significant increase in market share, reaching 19% in China, surpassing Apple's iOS for the fourth consecutive quarter [11][19]. Brand Ambassadors and Marketing - Huawei has appointed Liu Yifei as the brand ambassador for HarmonyOS Intelligent Driving, enhancing its marketing efforts and brand visibility [3][4]. - The company has also engaged other celebrities as brand friends to promote its products, indicating a strong focus on brand image and consumer engagement [5][4]. Industry Trends and Competitive Landscape - The high-end smartphone market in China has seen a notable shift, with Huawei increasing its market share from 20% in 2023 to 29% in 2024, while Apple’s share has decreased to 54% [18][19]. - The overall smartphone market is trending towards high-end models, with Huawei positioned as a key player driving this trend through innovation and product differentiation [18][19].