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放大海南国际演艺名片效应
Hai Nan Ri Bao· 2025-12-03 02:03
Core Insights - The article highlights the growing significance of the performing arts economy in Hainan, with international events attracting large audiences and boosting local economic growth [1][2]. Group 1: Economic Impact - The concert by Katy Perry in Haikou sold out quickly, demonstrating the strong appeal of international performances and serving as a new consumption engine for the Hainan Free Trade Port [2]. - In 2023, Haikou hosted 22 large concerts and music festivals, attracting 441,100 attendees and generating an economic benefit of 2.158 billion yuan, which has stimulated related industries such as stage construction and equipment rental [2]. - The increase in consumer spending during these events has led to a significant rise in tax-free shopping, with visitors staying longer and spending more than usual [2]. Group 2: Policy and Infrastructure Advantages - Hainan's unique advantages include favorable policies such as tax exemptions on imported performance equipment, which enhance its attractiveness for international events [3]. - The Hainan Free Trade Port's encouragement of performing arts services, along with a reduced corporate income tax rate of 15% for qualifying companies, further supports the industry [3]. - Improved transportation links, including new international flights and a robust local transport network, facilitate the movement of performers and audiences, ensuring smooth event execution [3][4]. Group 3: Environmental and Cultural Factors - Hainan's favorable climate and high air quality create an ideal environment for outdoor performances, enhancing the audience experience [4]. - The region's natural beauty, including its coastline and tropical forests, offers unique visual effects for performances, contributing to a distinctive viewing experience [4]. Group 4: Future Development Strategies - To transition from a "hotspot" to a "highland" in the performing arts sector, Hainan aims to enhance service quality, integrate various industries, and develop local talent and cultural IP [6][7]. - The establishment of cultural centers and training programs in collaboration with local universities is part of the strategy to build a skilled workforce in the performing arts [7]. - Hainan's upcoming full closure will lead to higher levels of openness and more convenient personnel exchanges, further supporting the growth of the international performing arts industry [7].