香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完 整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚賴該等內 容而引致的任何損失承擔任何責任。 Impression Dahongpao Co., Ltd. 印象大紅袍股份有限公司 （於中華人民共和國註冊成立的股份有限公司） （股份代號：2695） 海外監管公告 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條而作出。 茲載列印象大紅袍股份有限公司（「本公司」）於全國中小企業股份轉讓系統有限責任 公司網站刊登的本公司公告如下，僅供參閱。 承董事會命 印象大紅袍股份有限公司 主席兼非執行董事 衷柏夷先生 香港，2026年3月30日 於本公告日期，董事會包括(i)執行董事鄭彬先生；(ii)非執行董事衷柏夷先生、肖建紅女士、鄭豐先 生及許周妹女士；及(iii)獨立非執行董事何書奇先生、劉用銓先生及陳子傑先生。 – 1 – 印象股份 NEEQ: 870608 印象大红袍股份有限公司 Impression Dahongpao Co., Ltd. 2025 年度报告 1 重要提示 2 一、 ...

Core Insights - The implementation of free admission policies across various scenic spots in China marks a significant shift from "ticket economy" to "experience economy" in the cultural tourism industry [1][2] - The surge in visitor numbers due to free admission has created operational challenges, including managing increased foot traffic and maintaining environmental standards [1][3] Group 1: Policy Impact - Scenic areas like Lingyin Feilai Peak in Hangzhou have seen a 70% increase in visitor numbers on the first day of the free admission policy compared to previous years [1] - In Nanyang, the implementation of free or discounted tickets has led to secondary consumption revenue reaching 65% of total income in various tourist attractions [2] - The free admission policy is expected to enhance commercial vitality in surrounding areas, as visitors tend to explore nearby shops while waiting [2] Group 2: Strategic Adaptation - Experts suggest that the free admission policy should be implemented differently based on the type of scenic area, with public parks and museums already being free, while cultural heritage sites in economically developed regions could gradually adopt free policies [3] - Scenic areas need to transition from selling tickets to selling experiences, focusing on extending visitor stay and enhancing cultural engagement [4] - Digital technology is seen as a key tool for cultural scenic areas to innovate and enhance visitor experiences, such as through immersive performances and interactive projects [3][4] Group 3: Operational Challenges - The loss of ticket revenue has increased operational costs, but scenic areas are finding ways to compensate through partnerships with local businesses [5] - The focus on service and innovation is crucial for scenic areas to thrive in the new economic model, emphasizing the importance of enhancing the quality of services across the entire visitor experience [5] - Smart management systems are being implemented to monitor visitor flow and prevent overcrowding, ensuring a better experience for guests [6] Group 4: Future Directions - The shift to free admission is not merely a cost-cutting measure but a transformative opportunity for scenic areas to redefine their competitive edge by focusing on visitor experience and time [6] - As more scenic spots adopt free admission policies, the industry is expected to continue exploring ways to leverage this change for high-quality development in cultural tourism [6]