Core Insights - VITURE, an AR glasses brand founded by a Chinese team, dominates the AR glasses market in 15 European and American countries, holding a 52% market share in the U.S. [1][9] - The brand gained significant recognition during major shopping events, achieving sales leadership in multiple countries [1][12] Company Overview - VITURE was established in 2021, with headquarters in Beijing and San Francisco. The founder, Jiang Gonglue, is a Harvard graduate and a former member of the Google Glass team [3] - The first product, VITURE ONE XR glasses, raised $3 million in a month on Kickstarter, breaking the previous record held by Oculus [3][6] Product Features - VITURE ONE XR glasses support remote cloud streaming with a latency of less than 12 milliseconds on a 5G network, allowing users to enjoy a 135-inch immersive experience anywhere [4] - The glasses feature a unique electrochromic function that can change color in 0.1 seconds, blocking 99.5% of light, enhancing user experience in various environments [4] Market Performance - In 2023, VITURE ONE XR glasses were officially launched in North America, receiving widespread acclaim and multiple awards from top tech media [6] - VITURE achieved a 52% market share in the North American AR glasses market by Q4 2024, making it the leading brand in the region [9] Strategic Partnerships and Innovations - VITURE partnered with a well-known gaming peripheral brand to launch a co-branded game controller, enhancing its gaming ecosystem [6] - The company is set to introduce a new product, VITURE Pro XR glasses, in 2024, which will feature flagship-level specifications [6] Upcoming Developments - VITURE plans to launch a groundbreaking AI-driven technology in late 2024 that converts 2D digital content into 3D images, enhancing user interaction with digital content [8] - The company will participate in the upcoming Cologne Game Show, showcasing its latest AR glasses products to European players [12]