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名创优品XChiikawa酷暑夏日系列
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名创优品XChiikawa酷暑夏日系列
Jing Ji Guan Cha Bao· 2025-08-05 14:38
Core Points - The collaboration between Miniso and Chiikawa has launched a summer-themed limited-time pool party series, featuring characters enjoying ice cream and water activities [2] - The collaboration will debut in eight cities through pop-up stores, where consumers can receive a "Chiikawa Summer Season Transparent Card Blind Bag" for every purchase over 78 yuan, with select products also available online [3] - The popularity of the Chiikawa IP series remains strong due to the introduction of new designs in each collaboration and the expansion of product categories, including daily items like tissues and phone stands, aiming to integrate the characters into consumers' daily lives [4]