Workflow
启航系列
icon
Search documents
中国文物交流中心携手大麦艺展鸿图、众创云启,共同发布2026博物馆“特展合作计划”
Zhong Guo Jing Ji Wang· 2026-01-16 07:02
Group 1 - The core viewpoint of the news is the collaboration between the China Cultural Relics Exchange Center, Damai Entertainment, and Zhongchuang Yunqi to launch the "Cultural Integration · Digital Intelligence Together - Sailing Plan" and the 2026 Museum Special Exhibition Cooperation Plan, aiming to create innovative and impactful cultural exhibitions across various museums in China [1][2] - The collaboration will focus on five dimensions: high-quality special exhibition co-construction, digital activation, content co-creation and IP incubation, online traffic support and promotion, and data feedback and effect evaluation, particularly benefiting small and medium-sized museums [1][2] - The first batch of proposed cooperation themes includes "Cultural Coexistence · World Treasures," "Treasures of the Museum · Digital Tour," and "Digital New Life of Intangible Cultural Heritage," showcasing a broad vision that connects ancient and modern cultures [1][2] Group 2 - The partnership represents an integration of resources and an important innovation in cultural transmission and exhibition operation mechanisms, leveraging over 50 years of experience from the China Cultural Relics Exchange Center in exhibition planning and international cooperation [2] - Zhongchuang Yunqi brings 20 years of expertise in the full chain operation of museums, covering aspects such as curation, design, construction, IP development, and research operations, providing essential support for the implementation of exhibitions [2] - Damai Entertainment's subsidiary, Yizhan Hongtu, has successfully organized numerous high-quality exhibitions since its establishment in 2023, indicating that its involvement will inject innovative vitality and market momentum into the collaboration [2][3] Group 3 - Yizhan Hongtu will launch a new content product line called the "Sailing Series" focused on cultural exhibition cooperation, which will complement its existing "Dream Series" and "Shining Series" projects [3] - The collaboration aims to utilize Damai Entertainment's technological capabilities and resource advantages to explore opportunities with museums in marketing services and ticketing systems, creating a closed loop of "authoritative content + professional operation + technology platform" [3] - The partnership will provide comprehensive operational support for museums, including integrated marketing, ticket sales, and user engagement, enhancing operational efficiency and optimizing visitor experiences [3] Group 4 - The China Museum Association Exhibition Exchange Professional Committee, led by the China Cultural Relics Exchange Center, serves as a high-level industry exchange platform for museum exhibitions in China, with over 300 members and representatives from various museums and related enterprises attending the recent meeting [4] - The meeting emphasized the theme "Cultural Heritage Renewal · Collaborative Leap - Curation Power · New Quality Power · Operation Power," reflecting the industry's commitment to embracing innovative and high-quality social forces in response to diverse cultural consumption demands [4]