Core Insights - In 2024, Jiangsu Museum achieved over 140 million visitors, ranking first in the nation, reflecting the dual advantages of Jiangsu as both an economic and cultural powerhouse [1] - The theme for International Museum Day 2025, "The Future of Museums in a Rapidly Changing Society," highlights Jiangsu's innovative practices in transforming culture into economic momentum [1] Group 1: Museum Development - Jiangsu has 362 registered museums, including 26 first-class national museums, making it second in the country for museum quantity [1] - Museums in Jiangsu have evolved from traditional exhibition models to cultural IPs that are experiential, communicable, and consumable [1] - Advanced technologies like AR and holography are being utilized to enhance visitor experiences, such as AR glasses at Nanjing Museum and holographic projections at the Grand Canal Museum [1] Group 2: Economic Impact - The "Cloud Su Bo" platform allows virtual access to all 362 museums, enabling online participation in curation and artifact restoration, breaking physical boundaries [2] - In 2024, sales of cultural and creative products from Jiangsu museums exceeded 3.5 billion yuan, with individual products like the Wu Men Si Jia series and bamboo forest blind boxes each surpassing 10 million yuan in sales [2] - The integration of cultural tourism has activated new consumption dynamics, with various cultural and creative venues surrounding museums enhancing the overall visitor experience [2] Group 3: Cultural Consumption Evolution - The development trajectory of Jiangsu museums illustrates a shift from "collecting artifacts" to "operating culture," and from "physical spaces" to "digital universes" [3] - This model, which combines culture, technology, and consumption, injects new momentum into Jiangsu's economy and provides a replicable paradigm for the modernization of China's cultural heritage sector [3]