Core Insights - Popop, a brand under Pop Mart, is entering the gold market by launching a series of gold products, challenging traditional gold shops [1] - The most expensive item in the new collection is a gold ornament weighing approximately 41 grams, priced over 56,000 yuan [1] - The initial phase will feature IP products like Baby Molly, including gold beads, pendants, gold bars, and ornaments, with prices ranging from 980 to 56,800 yuan [1] Pricing Strategy - Popop's pricing strategy differs from traditional gold pricing; the prices of the new gold series will not fluctuate with gold prices but will be determined by craftsmanship [1] - The unit price for the gold series is primarily concentrated between 1,300 to 1,700 yuan per gram [1] - Compared to earlier collaborations, such as the Dimoo World series with Chow Sang Sang, Popop's prices are lower, with a 0.8-gram DIMOO gold bead priced at approximately 1,743 yuan, translating to about 2,179 yuan per gram [1] Market Positioning - Popop does not adopt a "gold price + processing fee" pricing strategy, instead opting for a fixed price for all products [1] - This approach positions Popop as a competitive player in the gold market, appealing to consumers looking for unique gold items without the traditional pricing complexities [1]