Core Viewpoint - The launch of the "He Mei Xiang Tu" platform by state-owned enterprises aims to enhance rural tourism and support rural revitalization through digital technology and cultural tourism initiatives [1][2][3]. Group 1: Platform Overview - The "He Mei Xiang Tu" platform connects 98 central enterprises and focuses on supporting 298 counties, showcasing a commitment to rural prosperity through digital technology and cultural tourism [2][3]. - The platform has launched over 100 unique travel routes, covering more than 130 supported counties, and includes themes such as educational research, cultural activities, and employee wellness [2][3]. Group 2: Unique Travel Routes - The platform emphasizes unique travel experiences that highlight rural cultural and natural resources, transforming them into marketable tourism products [3]. - Initial routes include "Deep Exploration of Bai Culture in Jianchuan" and "Charming New Ping Shan in Red West Bipei," showcasing diverse cultural and scenic experiences [2][3]. Group 3: Digital and Technological Integration - The platform leverages digital technology to enhance rural tourism, with features like AI tools for creating travel content and immersive experiences [5][6]. - China Mobile's initiatives aim to improve rural infrastructure and connectivity, facilitating better access to tourism and local products [4][5]. Group 4: Economic Impact and Community Engagement - The platform promotes a shift from merely selling local agricultural products to attracting tourists, thereby stimulating local economies [6]. - The initiative encourages community participation in rural revitalization, making tourism a collaborative effort for economic development [6].