Group 1 - The "He Mei Xin Tai" Enjoy TV platform is a new initiative aimed at connecting local agricultural products directly to consumers, enhancing sales and brand visibility for local businesses [1][2] - The platform features a section called "Xin Tai Good Products," which includes over 20 local enterprises and more than 100 products, such as grapes from Changxing Agricultural Park and prepared dishes from Zhongke Food [1] - The platform not only serves large enterprises but also provides a showcase for small farmers, cooperatives, and intangible cultural heritage workshops, facilitating their access to a broader market [2] Group 2 - The platform is part of the Yellow River Basin Smart Broadcasting Rural Revitalization Project, which aims to create replicable and promotable experiences for rural development [2] - Future plans for the platform include introducing live streaming sales features and training a new generation of broadcasting professionals to support rural revitalization efforts [2] - The transition from traditional sales methods to digital platforms is seen as a significant step in empowering local farmers and artisans, allowing them to reach a wider audience and fulfill their market potential [2]