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永辉超市CEO王守诚:已调改门店客流平均增长80%
Core Insights - Yonghui Supermarket has successfully implemented the "Fat Donglai" model, leading to increased customer satisfaction, foot traffic, and profitability since its launch in May 2024 [1] - The company aims to enhance its focus on "people" and "products" for future improvements, transitioning from broad adjustments to more refined strategies [1] Group 1: Performance Metrics - As of now, 102 modified stores have an average Net Promoter Score (NPS) exceeding 40%, with 19 stores surpassing 50%, indicating strong customer loyalty [1] - Average foot traffic in modified stores has increased by 80%, and over 60% of these stores have achieved profitability levels surpassing their highest in the past five years [1] Group 2: Strategic Initiatives - Yonghui Supermarket announced a "Product Centered" strategy, planning to collaborate with 200 core strategic partners to develop 100 billion-level flagship products over the next three years [2] - The product structure will include high-quality products from top domestic and international brands, customized products, and a proprietary brand system called "Quality Yonghui" [2] Group 3: Supply Chain and Transparency - The company emphasizes the importance of a transparent supply chain to enhance product and service quality, committing to a cooperative model with its partners that includes shared risks and rewards [3] - In July, Yonghui Supermarket took a strong stance against corruption and gray market practices within its supply chain, establishing a "sunshine, transparency, and win-win" cooperation mechanism [3]