Core Insights - The e-commerce logistics index in China rose to 112.0 points in July, marking a 0.2 point increase from the previous month, while the total business volume index reached 130.9 points, up by 0.1 points, both hitting new highs for the year [1] - The rural e-commerce logistics business volume index accelerated to 131.5 points in July, reflecting a 1.1 point increase from the previous month, with all regions showing improvement, particularly the central region with a 1.7 point rise [1] - The demand for e-commerce logistics is significantly driven by the booming rural e-commerce sector, supported by postal and express companies enhancing last-mile delivery capabilities [1] E-commerce Logistics Performance - The personnel index for e-commerce logistics increased by 0.9 points, indicating a rise in recruitment of rural couriers, while the load factor index also improved by 0.7 points, leading to a decrease in the cost index by 0.4 points, remaining below 120 points for six consecutive months [2] - The inventory turnover rate index in the e-commerce logistics sector rebounded in July, as companies reduced stock following the end of promotional activities, although the logistics timeliness index fell by 0.5 points due to extreme weather conditions [2] - The e-commerce logistics market did not experience a typical slowdown in July, with the index reflecting a robust performance despite the seasonal lull, attributed to rising business volumes and decreasing logistics costs [2] Consumer Trends and Economic Impact - Rural e-commerce consumption has surged, contributing significantly to the rise in the e-commerce logistics index, alongside ongoing consumption promotion policies with 138 billion yuan in national subsidies enhancing consumer confidence [3] - The "summer economy" has driven online sales, with notable demand for medical care, sun protection products, and off-season clothing, as well as increased sales in educational materials during the summer [3] - The upcoming back-to-school season is expected to further boost demand in the e-commerce logistics market, although supply-side indices may continue to be affected by weather conditions [3]