Group 1 - The core viewpoint of the articles highlights the strategic shift of the company from being a traditional OEM to an independent brand operator, exemplified by the launch of the "Luzhuo Co-branded" NEW STAR cup series [1][2] - The company has maintained its position as the global leader in cup and kettle sales for several consecutive years, with products sold in over 80 countries and regions [1] - The company has established a strong reputation in the industry by initially providing production services for well-known international brands such as Stanley and Yeti, and has since expanded its portfolio to include four major brands: HAERS, SIGG, SANTECO, and NONOO [1] Group 2 - The introduction of the "brand friend" collaboration model allows the company to leverage peak artist popularity for quick market impact while minimizing long-term binding risks, particularly effective in the fast-moving consumer goods category [2] - The rapid sell-out of the "Luzhuo Co-branded" blue cup during the live broadcast led to urgent production increases, indicating strong consumer demand and the potential for developing derivative products [2] - The domestic cup and kettle market is undergoing significant transformation, with products evolving from traditional durable goods to fast-moving, fashionable, collectible items that symbolize lifestyle, driven by consumer demand for emotional value [2]