Core Insights - The hotel industry is facing ongoing operational challenges, with negative growth in key metrics such as occupancy rate, average daily rate (ADR), revenue per available room (RevPAR), and occupancy (OCC) from 2024 to 2025 [1][2] - To address these challenges, companies like Fliggy are enhancing their service offerings, including the launch of Hotel Brand Official Flagship Store 2.0 and the "Feizhu Alliance" 2.0, along with significant cash subsidies and traffic support [1][5] - Fliggy aims to transform its role from a traditional OTA to an open platform that supports hotels in building their own digital assets and enhancing direct sales capabilities [2][3] Industry Dynamics - The hotel sector is experiencing a shift towards upgrading commercial capabilities and creating differentiated value, necessitating a move beyond reliance on OTA distribution [2][3] - The demand landscape is becoming increasingly fragmented, complicating predictions of customer flow even during peak seasons [1][2] - The trend of hotel chain concentration in mid-range brands has led to market pressure, highlighting the need for improved brand management and operational efficiency [1] Fliggy's Strategic Initiatives - Fliggy is investing 10 billion in cash subsidies and providing extensive traffic and exposure support to boost hotel performance [1][5] - The upgraded Hotel Brand Official Flagship Store 2.0 will enhance pricing management, operational efficiency, and revenue diversification for hotel brands [3][4] - The "Feizhu Alliance" is being revamped to offer a simplified branding pathway for small and medium-sized hotels, with improved consumer experience and loyalty [5] Technological Enhancements - Fliggy is introducing a series of AI operational tools to assist hotels, including pre-sales AI specialists and business AI assistants, which have shown significant improvements in user conversion rates and operational efficiency [5][6] - The platform's advertising capabilities are being upgraded to allow for more precise marketing strategies, resulting in notable increases in member acquisition and return on investment for hotel partners [6][7] Performance Metrics - Fliggy reported a 78% year-on-year increase in global hotel night volume during the 2025 National Day holiday, with over 100 cities experiencing a doubling of hotel night volume [8] - The platform's hotel package fulfillment nights reached a historical high during the Double 11 shopping festival, with a 37% year-on-year growth [8]