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“上线即售全球”即将来临
Hang Zhou Ri Bao· 2025-12-04 22:31
Core Insights - The article highlights the transformation of traditional manufacturing companies like Juxing Technology, which has successfully transitioned from OEM to establishing its own brand on global platforms like Amazon over the past decade [1][2]. Group 1: Company Transformation - Juxing Technology began its journey in 2015 by leveraging Amazon to sell its products globally, achieving significant brand recognition with its WORKPRO brand consistently ranking on Amazon's best-seller lists [1]. - The company has expanded its presence to over ten overseas Amazon sites, marking a successful global brand establishment [1]. Group 2: Cross-Border E-commerce Trends - The 2025 Amazon Global Store Cross-Border Summit in Hangzhou introduced the "Next Generation Cross-Border Chain" strategy, emphasizing the role of AI tools in transforming cross-border e-commerce into a "global smart brain" [2][3]. - The new strategy allows sellers to reach consumers in over 200 countries with a single listing and inventory entry, enhancing efficiency in cross-border logistics by over 30% through the Global Warehouse Distribution (GWD) service [3]. Group 3: AI Integration in Operations - The upgrade of seller tools to Agentic AI enables autonomous decision-making for inventory optimization and advertising, allowing sellers to focus 70% of their operational time on product innovation [4]. - AI is shifting cross-border trade from a labor-intensive model to an intelligence-driven approach, enhancing operational efficiency [4]. Group 4: Regional Ecosystem Support - Hangzhou has become a hub for cross-border e-commerce, housing two-thirds of China's cross-border e-commerce platforms and nurturing 65,000 enterprises in this sector [5]. - The collaboration between Amazon and the Hangzhou government has led to innovative projects that support the growth of cross-border e-commerce, including the establishment of a seller training center [5]. Group 5: Future Outlook - By 2025, sales from Chinese sellers on Amazon's emerging sites are expected to grow by over 30%, with a significant increase in the number of million-dollar sellers [6]. - Hangzhou aims to continue its role as a model for national cross-border e-commerce development through a combination of live streaming, platforms, and e-commerce initiatives [6].