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福瑞达善颜×山东新华书店“书香+生美”快闪店亮相济南
Qi Lu Wan Bao· 2025-04-03 08:25
Group 1 - The core viewpoint of the collaboration between Furuida Group and Shandong Xinhua Bookstore Group is to create an immersive experience that combines culture and technology, aiming to explore new retail integration and brand co-creation in the beauty industry [4][7] - The high-end skincare brand "Shanyan," under Furuida Group, has launched a pop-up store themed "Time Encounter," integrating Qilu cultural elements with skincare technology, featuring areas for skin detection, home lifting technique demonstrations, and product showcases [4][6] - The strategic partnership is seen as a starting point for future expansions, with plans to extend the pop-up experience to multiple bookstores in Shandong and explore AI skin diagnosis and other digital interactions [7][9] Group 2 - The event included a themed salon where experts discussed the science of aging, emphasizing the idea that "anti-aging knows no age," and showcased the brand's commitment to providing a warm and engaging experience [6] - The collaboration aims to redefine the connection between beauty and culture, providing a model for industry upgrades and contributing to the high-quality development of Shandong's economy [9]