Group 1 - The core issue revolves around consumer backlash regarding the new branding style of Heytea, which some users find reminiscent of a "funeral" aesthetic [1] - A store employee explained that the change in color scheme was due to the launch of a new product [1] - This incident follows a previous controversy where a promotional campaign was associated with Qingming Festival, indicating a pattern of misalignment in branding and cultural sensitivity [1]