Core Viewpoint - The "Zhongshan Xiangnong" brand is showcasing its agricultural products in Shanghai to enhance brand visibility and cater to consumer demand for New Year goods [4][15]. Group 1: Event Overview - The "Guangdong Goods Go Global: Zhongshan Department Store Enters Shanghai" event took place from January 31 to February 2 at EKA Creative Park in Pudong and Sun Palace in Hongkou, Shanghai [2][3]. - The event featured the "Zhongshan Xiangnong" brand, which presented various local agricultural products, including cured meats, pineapples, and fish [3][4]. Group 2: Product Offerings - A total of 43 unique products were showcased, including six categories: cured meats, seafood, pastries, and snacks [8][9]. - The event included a tasting area with 20 different products, allowing consumers to experience "Zhongshan flavors" firsthand [10]. Group 3: Marketing Strategy - To meet the New Year shopping needs of Shanghai consumers, six special New Year gift boxes and seasonal limited gift bags were introduced, featuring traditional Lingnan elements and cultural gifts [12][13]. - The brand will participate in the "Guangdong Specialty Agricultural Products Enter Shanghai" marketing campaign from January 30 to February 9, further expanding its brand influence [14][15]. Group 4: Future Plans - The brand aims to continue promoting quality and culture while deepening its market presence in the Yangtze River Delta [16]. - Plans include expanding e-commerce platforms and content marketing to narrate the journey of Zhongshan agricultural products from farm to table, as well as establishing long-term partnerships with local channels in Shanghai [17][18].