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商用台式机成交额同比增长40% 京东11.11政企业务引爆消费热潮
Sou Hu Wang· 2025-11-01 08:57
Core Insights - JD's enterprise business has seen significant growth during the 11.11 sales period, with a 30% year-on-year increase in commercial machine sales [1] - The top brands benefiting from this event include Lenovo, Huawei, and Inspur, with Lenovo leading the sales rankings [4] - The trend in enterprise procurement is shifting towards popular models such as Lenovo's and Huawei's commercial laptops [6] Group 1: Sales Performance - JD's enterprise business recorded a 30% increase in commercial machine sales from October 30 to October 31 [1] - Commercial desktop sales grew by 40%, while commercial server sales surged over three times [1] - The sales performance indicates a strong demand for a one-stop, full-link, and scenario-based procurement experience for enterprise clients [1] Group 2: Brand Performance - Lenovo topped the brand sales rankings, followed by Huawei and Inspur in the top three [4] - Other notable brands such as Dell, Pantum, HP, Suma, ASUS, and Great Wall also showed strong performance [4] - The expectation is for these brands to continue to thrive on JD's enterprise platform, providing high-quality and cost-effective products [4] Group 3: Product Trends - The top commercial laptops favored by enterprise users include Lenovo's Zhaoyang, Huawei's Qingyun G540, and HP's EliteBook 840G11 [6] - In the domestic computer segment, the top products include Sumo's T40 workstation, Lenovo's Kaitian N80Z, and Great Wall's TN140A2 notebook [8] - The leading domestic printers are Pantum's CM9705DN and CM9105DN, along with Lifesun's GB9541cdn multifunction printer [8] Group 4: Store Performance - The top three stores for commercial transactions are Lenovo's smart office flagship store, the domestic computer office flagship store, and Lenovo's Kaitian store [10] - Suma's commercial terminal store and the commercial digital store also made it to the top ten, reflecting their trusted procurement experience among enterprise clients [10] Group 5: Future Outlook - JD's enterprise business performance during the 11.11 event highlights the strong appeal of a "good and cheap" procurement experience for enterprise clients [12] - The company plans to continue collaborating with brand partners to provide reliable quality assurance and convenient service systems [12] - The goal is to assist various industries in reducing costs and increasing efficiency while advancing digital transformation [12]