Core Viewpoint - The article highlights the emerging trend of using high-end liquor purchases as a means to promote stock recommendations and investment opportunities, revealing underlying scams and deceptive practices in this sector [1][10][22]. Group 1: Investment Schemes - Many recent liquor brands, particularly lesser-known ones, are being marketed with promises of stock recommendations and investment returns, but their actual market value remains unverified [2][22]. - Consumers often face difficulties in asserting their rights after purchasing these liquors, as the purchase creates a transactional relationship that complicates refund processes [2][10]. Group 2: Consumer Experiences - A consumer named Li Jun was lured into an investment group through stock recommendations linked to liquor purchases, ultimately leading to financial losses and challenges in obtaining refunds [4][6]. - Another consumer, Liu Dan, reported being misled into buying a liquor package that promised rewards in the form of redeemable points, which turned out to be difficult to convert into actual benefits [14][15]. Group 3: Regulatory Concerns - The Shenzhen Securities Regulatory Bureau has issued warnings about illegal activities involving liquor purchases tied to investment consulting services, emphasizing the difficulty of consumer recourse in such cases [10][12]. - The article notes that many of these schemes involve teams that frequently change names and structures to evade detection and continue their operations [10][12]. Group 4: Market Dynamics - The high price point of liquor, especially premium varieties, combined with a lack of rigorous market competition, has made it an attractive target for investment scams [22]. - The article suggests that the blending of liquor sales with investment opportunities reflects a broader trend of "cutting leeks" in the investment community, where consumers are misled into believing they are making sound financial decisions [22].