Core Viewpoint - The article highlights the launch of the international communication brand "G" by Southern Finance, aimed at enhancing its global outreach and establishing a multi-channel, three-dimensional international communication system to support the development of a digital, networked, and intelligent mainstream media [1][3]. Group 1: Globalization and Localization - Southern Finance focuses on global economic trends from the perspective of the Guangdong-Hong Kong-Macao Greater Bay Area, with support from its offices in major cities like Beijing, Shanghai, New York, and London [3]. - The brand "G" symbolizes the fusion of globalization and localization, representing both a global outlook and the regional roots of Guangdong [3]. Group 2: Aesthetic and Branding - The aesthetic of brand "G" is inspired by international financial media brands such as Bloomberg, Reuters, and WSJ, while incorporating elements from Guangdong's Lingnan architecture, symbolizing the region's economic prominence [4]. - The brand matrix includes vertical sub-identities: G-Growth, G-Green, G-Governance, and G-Generation, focusing on specific themes [4]. Group 3: Focus on Sustainable Development - Southern Finance delves into four vertical areas: Growth, Green, Governance, and Generation, aiming to build a global economic observation system and promote sustainable development [6]. - To enhance these vertical areas, Southern Finance is strengthening its product and column development, with specific programs in each area [7][12]. Group 4: Multi-Dimensional Communication System - To bolster the international communication brand "G," Southern Finance is creating a multi-dimensional international communication system [9]. - The "SFC Global" channel has been integrated and upgraded into the "G" channel, which includes sub-brands for Growth, Green, Governance, and Generation [9]. Group 5: Social Media and Account Development - The company is enhancing its overseas social media account matrix and expanding its LinkedIn presence to target the overseas financial and technological innovation sectors [13]. - The "Glocal" WeChat video account is also being upgraded to improve content delivery [13].