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京东收购生活家家居获批
Cai Jing Wang· 2025-06-20 03:10
Group 1 - The core point of the news is that Beijing Jingdong Century Trading Co., Ltd. has received unconditional approval for the acquisition of Sichuan Life Home Furnishing Group Co., Ltd. (Life Home) [3] - The acquisition was approved on June 4, 2025, and is part of Jingdong's strategy to expand its presence in the home decoration market [3][4] - Life Home is a large chain direct-selling home furnishing enterprise in China, serving over 200,000 middle-class families and covering more than 20 core cities nationwide [3] Group 2 - Jingdong has been actively involved in the home decoration sector since 2020, launching the "Jingdong Home" channel to provide a one-stop home furnishing solution [4] - The company has built a comprehensive supply chain that includes design, construction, and various home furnishing products, gathering over 60,000 brands [4] - In 2021, Jingdong strategically invested in Shangpin Home, becoming the second-largest shareholder with an 8.8% stake [4][5]