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新消费派丨 “港版携程”Klook冲刺美股:强敌环伺,“非标”玩乐闯出一片天
Xin Hua Cai Jing· 2025-11-19 12:53
Core Viewpoint - Klook, a leading travel experience platform in Asia, has filed for an IPO on the New York Stock Exchange, aiming to raise capital despite a history of significant losses totaling over $364 million in the past three years [1][3]. Financial Performance - Klook's revenue for 2022, 2023, and 2024 is projected to be $128.62 million, $335.17 million, and $417.11 million respectively, indicating a strong compound annual growth rate [4]. - In the first nine months of 2025, Klook reported a revenue increase of 43.5% year-on-year [1]. - Despite the revenue growth, Klook has never achieved profitability since its inception in 2014, with cumulative losses exceeding $364 million from 2022 to 2024 [1][2]. - The operating loss for the first nine months of 2025 was $9.84 million, a significant improvement from $32.73 million in the same period of 2024 [4][2]. - Adjusted EBITDA turned positive for the first time in the first nine months of 2025, reaching $6.28 million, compared to a loss of $20.12 million in 2024 [2]. Market Position and Strategy - Klook differentiates itself from traditional OTA platforms like Ctrip by focusing on non-standard travel experiences, offering services such as attraction tickets and local activities [6][8]. - The company has integrated over 4200 destinations and 310,000 non-standard experience projects, catering to the growing demand for personalized travel experiences [6]. - Klook has become the largest regional experience platform in the Asia-Pacific region by gross transaction value (GTV), which is projected to grow from $660 million in 2022 to $2.5 billion in 2024 [7][9]. Industry Trends - The global online travel industry, particularly the destination experience segment, is experiencing structural growth, with international tourist arrivals expected to reach 1.4 billion in 2024, recovering to pre-pandemic levels [9]. - The shift in consumer preferences towards personalized and experiential travel is driving demand for non-standard services, positioning Klook favorably in the market [9][10]. - The onlineization rate of experience products remains low, presenting an opportunity for Klook to bridge the gap between supply and demand in the travel experience market [10].