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声音经济奏响“新乐章”
Jing Ji Ri Bao· 2025-12-18 00:08
Group 1 - The core viewpoint of the articles highlights the rise of the "audio economy," driven by consumer demand for professional sound quality, cultural depth, and emotional experiences, leading to significant growth in related product sales [1][2] - There is a notable increase in demand for professional audio equipment, with external sound cards for recording and live streaming seeing a year-on-year sales increase of 285%, reflecting a trend towards high-quality audio experiences among consumers [1] - The resurgence of cultural consumption is evident, with sales of vinyl record players and records experiencing multiple-fold growth, particularly among younger consumers who value the tactile and collectible aspects of physical media [1] Group 2 - The willingness to pay for emotional experiences and self-satisfaction is increasing, with rapid growth in music album sales in provinces like Zhejiang, Yunnan, and Fujian, indicating a nationwide demand for high-quality spiritual and cultural consumption [2] - The characteristics of the audio economy reflect a typical path of current consumption upgrades, shifting from ownership of goods to enjoyment of experiences, from standardization to individual expression, and from functional satisfaction to spiritual nourishment [2] - Companies are encouraged to pay attention to new demands driven by technology, culture, and emotions to seize growth opportunities presented by the audio economy [2]